B2B
Long cycles, several people in the room, and nobody signing on impulse.
B2B is not a smaller version of consumer marketing. The purchase is considered, the cycle runs for months, and the person who finds you is rarely the person who signs. Work that ignores that produces leads the sales team quietly stops calling.
Most of what we do is already B2B
Two services have a page here so far. The work behind them is not new — the bulk of this agency's output has been sold to businesses rather than consumers for a decade.
Jabra sells conferencing hardware to IT and facilities teams. Jubilant Biosys sells drug discovery services to pharmaceutical companies, often on another continent. Videotex builds the panels inside fifteen of India's biggest television brands and was almost unknown to the people specifying them. Surya Roshni and Amrit Cement reach buyers through distributors, contractors and specifiers. Tata Power and Enernew sell into industrial procurement. The institutional work — the Indian Army, the Embassy of Italy in New Delhi — is procurement of a stricter kind again. Our white label practice is B2B in its purest form: the client is another agency and we never meet the buyer.
Which of the two you need
Take B2B advertising if the problem is reach: the right companies do not know you exist, or they know you and are not enquiring. That page covers paid search, LinkedIn, account-based targeting and — the part most agencies avoid — how to measure any of it across a sales cycle longer than the reporting window.
Take B2B creative if the problem is the material itself: positioning that does not survive contact with procurement, a deck the sales team has quietly stopped using, or a story that makes sense to you and not to a buying committee.
Most engagements need both, and they are separate pages because they fail separately. Excellent creative aimed at the wrong companies wastes money quietly. Precise targeting pointed at weak material wastes it faster.
What is coming
B2B SEO, demand generation and LinkedIn as a standalone paid channel are the pages being written next, each from work already delivered rather than to fill a gap in a sitemap. Sector pages live under industries — that hub answers what a client makes, this one answers who they sell to.
If you sell to businesses and are not sure which of these you need, tell us who has to say yes. That question usually settles it faster than a capability list does.
