Web Design is evaluated on the basis of user experience, it’s functionality and not on the mere basis of physical aspects. Your central focus should be the user and how users anticipate. The quality and reliability of your web design is appreciated by the user and it plays a major part in the success of your web design.
Here, we are going to discuss 10 Important principles for good web design :
You must have seen many different sites that are over-designed with many features on the same page,hiding the main purpose of the brand and web design. One of the very important principles of good web design is that simplicity matters. A web design like this is easy to understand, more effective and focused. The web design looks more engaging and the purpose stands out more clear. A simple design helps in greater user experience and increases the website traffic as well.
Dissipating user’s patience is a fault
When designing your website,you are obviously going to offer products and services to your audience, and the principle of a good web design says that you should keep your needs and demands from the user as little as possible. There will be many users who’ll be visiting the website for the first time, and instead of filling detailed requirement forms,they would like to see more features and purpose of the website. Your web design should give the opportunity to the users to tour all the features and services offered by your website and not by testing the patience of the audience.
One of the interesting principles of a good web design is including high quality pictures in your website. The influence and supremacy that good quality pictures hold is very important to consider. Data says that when your web design has pictures, the engagement turns out to be 650% more than content with no pictures. For Brands offering products and services, it becomes mandatory to include relevant and high quality pictures for the audience to look into their products and services and make an informed decision.
Powerful About Us Page
Another principle for a good web design is including an influential and noteworthy About Us page. About Us page builds confidence, faith and conviction about your brand and business. It lets the users feel like they know you and they can trust you with their requirements. This page should have all the relevant particulars like who are you, what all is in your business,your passion,your relevant qualifications and important credentials and reviews from your audience as well.
Who will like a website which takes forever to load? No one . When your website is slow going,there is a maximum probability that the users will click back and move to another. This means a gradual reduction in your website traffic and engagement. Google analytics also keeps pages with less load time first and high.
Reliability and Serviceability
Another very important principle of a good web design is giving first preference to usability and functionality of the website features over any other thing. To drive more website traffic and engagement, a good web design contributes and that is the result of each and every element of the website coming together and functioning in the most proper desirable way.
No one can deny the importance of having a clear purpose while designing a website. It’s actually the first thought and step for a good web design. Your purpose should be distinct, logical and clear in your head. Each and every page of your website should be designed keeping the purpose in consideration.
Writing should be effectual
The website content creation should be done keeping the user’s style and choices as well as browsing patterns in consideration. Content should be direct, effective and to the point. The language should be simple and easy to understand,not extravagant and full of technical terms. Even while advertising and promoting your brand, it should feel natural and interesting.
The White Space
Most often the web designers ignore the importance that the white space holds in creating a good web design. The audience while going through a website identifies different information available on the page and the one that’s relevant to what the user is searching with the help of the white space. Too much information on a page leads to confusion and overcrowding. The white space reduces complications and the content is easy to digest and analyse.
Stress on what matters
Last but not the least, the principle of a good web design includes the significance of what actually matters to the audience and stressing on the same. The crux of your website should be clearly depicting that it’s helpful to the users and they should engage with it. To connect with your target audience, you should be properly aware of their needs and demands, and the web design should be created keeping all this in mind.