Website Traffic is very crucial for a brand in today’s age. Website traffic is the benchmark of your business development and success. Goals and objectives of a business always include increasing the engagement and website traffic and getting more customers. More the number of visitors to a functioning and well-operational website, More are the chances of their conversion to brand’s paying customers and build your community.
WebsiteTraffic evaluates brands current strategies, presents an insight about the audience and an opportunity for improvement.
Here we are going to present 25 different ways to increase traffic on your website, not only quantitatively but also qualitatively.
1. Social Media Presence
Social Media provides a wide range of features to increase website traffic in the most organic and cost efficient manner. Social media platforms like Facebook, Instagram, LinkedIn, Twitter and others can be used to their full potential to promote your content, products and services. Businesses that create a strong social media presence and maintain that are able to turn their audience into marketing elements ,sharing and promoting brand’s content to their connections.
Advertising is essential and it increases your website traffic to manifolds. It creates awareness and a conversation around your products and services. It enlightens the audience about your products and how they are useful to them.It makes your brand familiar with the audience and make them feel like a part of your brand. Paid searches ,Social media advertising and others can bring tremendous traffic to your website and profit to your business.
3. Strong Headings
Strong Irresistible Headlines is the key part of your content. It is the first link between your content and your audience. Appealing and captivating titles can increase the traffic to another level. Therefore, put the most thought process into which heading is capable of getting more clicks and driving more traffic to your website.
4. Benefit from your email list
When there are so many marketing opportunities available in today’s age, there is a probability that brands will let go of the traditional ways and strategies. That’s where one can mess up. Email marketing must be a tool in your marketing campaigns. It is still one of the most trusted, profitable and cost efficient strategies in marketing. Email marketing increases website traffic and can also be tracked.
5. Mark Long-Tail Keywords
Long tail keywords are searches with more word counts and are more specific. Data says that along with high intent and popular keywords, you should devote equal time and attention to long tail keywords as they bring enormous amounts of website traffic. They should be an important segment of your marketing strategies.
6. Start Guest Blogging
There are many conversations regarding the decline of guest blogging, but no,it’s not true. Having a guest blog on your website can increase the website traffic and helps in building the image of the brand. It ensures trust and commitment in your brand. It brings a new audience to your website, new readers and new customers.
7. Pay Attention to On-Page SEO
One sure shot way of getting more website traffic is Improving your content for search engines . Create internal links to your new content, focus on meta descriptions and optimize all your content for on- page SEO. It helps to build your brand in the most organic and natural way. It makes your website more striking and visible to your audience.
8. Produce video content
Data says that 87% of brands tend to create more video content on their platforms and it results in 157% of increase in website traffic organically. Audience tends to take action on your content after watching videos. You should use the video content to its fullest potential by creating new content and posting it on a regular basis.
9. Broadcast live videos
Live Videos has been a recent introduction to marketing strategies. All of the major platforms have incorporated this feature like Facebook, Instagram, Youtube and it’s time to take the full advantage of this to increase website traffic. The live stream gets more audience to interact with you and know about your product and services and results in direct impact on sales.
10. Influencer marketing
Influencer marketing helps you build credibility and trust in your brand. Your relationship and partnership with an influencer directly impacts your website traffic. You get a direct approach to new audiences when influencers promote your brand. You can even partner with micro influencers as they have great engagement rate and it will help to increase website traffic of your business.
11. Post Content to LinkedIn
LinkedIn is a very popular platform for people to find jobs,but it’s actually much more than that. It is the largest professional social media platform which is now a publishing platform as well. Posting regular content to LinkedIn can increase traffic to your website and increase your legitimacy and credibility in the market.
12. Internal Links
How strong your link profile and connections are is not only determined by the number of sites who link back to you ,but also by your internal links. While creating and posting content, focus on internal links to your content. It results in better SEO and more quality user experience in your website.
13. Interview Industry Thought Leaders
Interviewing experts in the industry enhances the credibility of your website and trust in your products and services. More website traffic is sure when you post video interviews or through blogs. The identification of the expert will increase your reach and bring in a new audience to your website.
14. Make Your Website Fast
People don’t wait even thirty seconds to load a webpage, they just click on to the next one. For great website traffic, ensure that all the pages on your website are loading fast and operational quickly. Increase in website traffic is directly proportional to how fast your pages load.
15. Build a sense of belongingness
Try to make your audience feel comfortable and a part of your brand’s community. Hear them,ask for their opinions and this will automatically create more interest in your website,and thus more website traffic. Building regular content for QnA and reacting to people’s comments are great ways to feel connected.
16. Examine Your Analytics Data
Survey the analytics data of your website. Analytics of your website ,each and every page and getting information on what’s popular in your audience and the age bar of your audience as well helps in creating future content and strategies. Creating such content that drives interest also increases our website traffic.
17. Research the Competition
Checking on what your competitors are doing is a must for every brand. Comparing the accomplishments of your competitor’s website and yours provide you with a reality check. It shows what content is getting appreciated by the audience and people are taking action on. Driving such strategies can increase your website traffic.
18. Attend Conferences
Attending conferences related to the market you are in. Attending such conferences builds connections and creates higher engagement as well. It is one of the best ways to mark your position in the market and build credibility around your brand. It unveils your website to a wider audience and increases website traffic.
19. Conduct Webinars
People are always hungry to learn and develop their knowledge. And one of the best ways to do that with your audience is by conducting webinars. It promotes your brand as well as increases traffic to your website organically. Promote your webinar so that more people have knowledge and access to it.
20. Utilise Quora
Quora is a platform where you can get questions and answers in every industry. You get into the platform to create more knowledge,engage in conversation and discussion answers. It is one of the best ways to create a conversation around what product and services your brand offers.It creates conversations which build trust regarding the quality of your products. Great the conversation,more turns out the website traffic.
21. Appealing Hashtags
You should always focus on using effective hashtags to the content you are posting. It generates a lot of website traffic without even asking for it. Your hashtags should align with the type of content you are posting,the market you are in and the audience you want to target.
22. Varied content
Nothing can beat the quality of your content that you are posting. There is not a fixed way to create content . You should gel up with different types of content, it also mixes up your audience and reaches a wider range of audience. Your content should be in variation and of different formats which keeps the audience engaged and interested.
23. Review Sites
There are a number of review sites which help in getting enormous amounts of website traffic. Be active on these sites and it will be like a catalyst to your brand. Good reviews build a positive brand image and help in getting more interested audiences to your website.
24. List Posts
List posts are always a yes for increasing more traffic on your website. Data says that list posts are 6 times more shared than the rest of content formats. It excites the audience and always results in more engagement, thus more website traffic.
25. Giveaway Contest
Who does not like to have free things? Obviously everyone. Creating more giveaway contests can bring more people to your website and refer it to their family and friends as well. It brings organic traffic to your website.
26. Viral Content
There is no medicine to create content that is going to be viral. Content should be of value and practical. Content with pictures get more shares on social media platforms as compared to other content. Viral content automatically brings enormous website traffic and increase in your sales as well.