Website Traffic is very crucial for a brand in today’s age. Website traffic is the benchmark of your business development and success. Goals and objectives of a business always include increasing the engagement and website traffic and getting more customers. More the number of visitors to a functioning and well-operational website, More are the chances of their conversion to brand’s paying customers and build your community.
WebsiteTraffic evaluates brands current strategies, presents an insight about the audience and an opportunity for improvement.
Here we are going to present 25 different ways to increase traffic on your website, not only quantitatively but also qualitatively.
1. Social Media Presence
Social Media provides a wide range of features to increase website traffic in the most organic and cost efficient manner. Social media platforms like Facebook, Instagram, LinkedIn, Twitter and others can be used to their full potential to promote your content, products and services. Businesses that create a strong social media presence and maintain that are able to turn their audience into marketing elements ,sharing and promoting brand’s content to their connections.
2. Advertise
Advertising is essential and it increases your website traffic to manifolds. It creates awareness and a conversation around your products and services. It enlightens the audience about your products and how they are useful to them.It makes your brand familiar with the audience and make them feel like a part of your brand. Paid searches ,Social media advertising and others can bring tremendous traffic to your website and profit to your business.
3. Strong Headings
Strong Irresistible Headlines is the key part of your content. It is the first link between your content and your audience. Appealing and captivating titles can increase the traffic to another level. Therefore, put the most thought process into which heading is capable of getting more clicks and driving more traffic to your website.
4. Benefit from your email list
When there are so many marketing opportunities available in today’s age, there is a probability that brands will let go of the traditional ways and strategies. That’s where one can mess up. Email marketing must be a tool in your marketing campaigns. It is still one of the most trusted, profitable and cost efficient strategies in marketing. Email marketing increases website traffic and can also be tracked.
5. Mark Long-Tail Keywords
Long tail keywords are searches with more word counts and are more specific. Data says that along with high intent and popular keywords, you should devote equal time and attention to long tail keywords as they bring enormous amounts of website traffic. They should be an important segment of your marketing strategies.
6. Start Guest Blogging
There are many conversations regarding the decline of guest blogging, but no,it’s not true. Having a guest blog on your website can increase the website traffic and helps in building the image of the brand. It ensures trust and commitment in your brand. It brings a new audience to your website, new readers and new customers.
7. Pay Attention to On-Page SEO
One sure shot way of getting more website traffic is Improving your content for search engines . Create internal links to your new content, focus on meta descriptions and optimize all your content for on- page SEO. It helps to build your brand in the most organic and natural way. It makes your website more striking and visible to your audience.
8. Produce video content
Data says that 87% of brands tend to create more video content on their platforms and it results in 157% of increase in website traffic organically. Audience tends to take action on your content after watching videos. You should use the video content to its fullest potential by creating new content and posting it on a regular basis.
9. Broadcast live videos
Live Videos has been a recent introduction to marketing strategies. All of the major platforms have incorporated this feature like Facebook, Instagram, Youtube and it’s time to take the full advantage of this to increase website traffic. The live stream gets more audience to interact with you and know about your product and services and results in direct impact on sales.
10. Influencer marketing
Influencer marketing helps you build credibility and trust in your brand. Your relationship and partnership with an influencer directly impacts your website traffic. You get a direct approach to new audiences when influencers promote your brand. You can even partner with micro influencers as they have great engagement rate and it will help to increase website traffic of your business.
11. Post Content to LinkedIn
LinkedIn is a very popular platform for people to find jobs,but it’s actually much more than that. It is the largest professional social media platform which is now a publishing platform as well. Posting regular content to LinkedIn can increase traffic to your website and increase your legitimacy and credibility in the market.
12. Internal Links
How strong your link profile and connections are is not only determined by the number of sites who link back to you ,but also by your internal links. While creating and posting content, focus on internal links to your content. It results in better SEO and more quality user experience in your website.
13. Interview Industry Thought Leaders
Interviewing experts in the industry enhances the credibility of your website and trust in your products and services. More website traffic is sure when you post video interviews or through blogs. The identification of the expert will increase your reach and bring in a new audience to your website.
14. Make Your Website Fast
People don’t wait even thirty seconds to load a webpage, they just click on to the next one. For great website traffic, ensure that all the pages on your website are loading fast and operational quickly. Increase in website traffic is directly proportional to how fast your pages load.
15. Build a sense of belongingness
Try to make your audience feel comfortable and a part of your brand’s community. Hear them,ask for their opinions and this will automatically create more interest in your website,and thus more website traffic. Building regular content for QnA and reacting to people’s comments are great ways to feel connected.
16. Examine Your Analytics Data
Survey the analytics data of your website. Analytics of your website ,each and every page and getting information on what’s popular in your audience and the age bar of your audience as well helps in creating future content and strategies. Creating such content that drives interest also increases our website traffic.
17. Research the Competition
Checking on what your competitors are doing is a must for every brand. Comparing the accomplishments of your competitor’s website and yours provide you with a reality check. It shows what content is getting appreciated by the audience and people are taking action on. Driving such strategies can increase your website traffic.
18. Attend Conferences
Attending conferences related to the market you are in. Attending such conferences builds connections and creates higher engagement as well. It is one of the best ways to mark your position in the market and build credibility around your brand. It unveils your website to a wider audience and increases website traffic.
19. Conduct Webinars
People are always hungry to learn and develop their knowledge. And one of the best ways to do that with your audience is by conducting webinars. It promotes your brand as well as increases traffic to your website organically. Promote your webinar so that more people have knowledge and access to it.
20. Utilise Quora
Quora is a platform where you can get questions and answers in every industry. You get into the platform to create more knowledge,engage in conversation and discussion answers. It is one of the best ways to create a conversation around what product and services your brand offers.It creates conversations which build trust regarding the quality of your products. Great the conversation,more turns out the website traffic.
21. Appealing Hashtags
You should always focus on using effective hashtags to the content you are posting. It generates a lot of website traffic without even asking for it. Your hashtags should align with the type of content you are posting,the market you are in and the audience you want to target.
22. Varied content
Nothing can beat the quality of your content that you are posting. There is not a fixed way to create content . You should gel up with different types of content, it also mixes up your audience and reaches a wider range of audience. Your content should be in variation and of different formats which keeps the audience engaged and interested.
23. Review Sites
There are a number of review sites which help in getting enormous amounts of website traffic. Be active on these sites and it will be like a catalyst to your brand. Good reviews build a positive brand image and help in getting more interested audiences to your website.
24. List Posts
List posts are always a yes for increasing more traffic on your website. Data says that list posts are 6 times more shared than the rest of content formats. It excites the audience and always results in more engagement, thus more website traffic.
25. Giveaway Contest
Who does not like to have free things? Obviously everyone. Creating more giveaway contests can bring more people to your website and refer it to their family and friends as well. It brings organic traffic to your website.
26. Viral Content
There is no medicine to create content that is going to be viral. Content should be of value and practical. Content with pictures get more shares on social media platforms as compared to other content. Viral content automatically brings enormous website traffic and increase in your sales as well.
Social media is now a leading and pre-eminent digital platform with various features. It’s not just used for connecting and social networking now but also to engage and promote your brand. Social media platforms are now a must for every business and brand to lead in the market. The influence of social media is praiseworthy as it gives you an opportunity to connect with millions of people with just one click. Data says that 59% of the total population of the world are using social media platforms marking it a huge digital opportunity to connect with audiences and build your brand in the most cost efficient way. This is a great way to build brand awareness, connect with existing customers, and attract new audiences to fill your funnel. But with more than 65 social media platforms, which platforms are the best to connect with?
Here we are going to discuss 8 social media platforms to use for your brand in 2021 :
Facebook is the one of the most influential social media platforms around , with it’s active users ranging more than two billion people each month. Number of brands using Facebook Pages is approximately 80 million which makes it quite necessary for brands to maintain their virtual presence.
The Facebook algorithm recognizes meaningful content that is organic and getting appreciated among the audience. Facebook has strong advertisement options to Facebook groups, there are a variety of tools that brands can and should use to promote them.
- Monthly Active Users : 2.70 Billion
- Launched : 2004
- Business Pages : 80 Million
Youtube
Youtube is one of the biggest video-sharing social media sites where people binge watch hours of videos every day. YouTube is also recognized as the second largest search engine after Google. Youtube has a strong following among all age groups. Including the 65+ hard to reach audience.
To start on youtube, you can create a channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. To increase your reach on the platform,one should promote and advertise their content
- Monthly Active Users : 2 Billion
- Launched : 2005
- Business Pages : 38 Million
Instagram is a social media platform where brands, influencers, and mentors can flourish.Instagram is a social media app that allows one to share content as pictures, videos, 24 hour stories, and live videos. Instagram has also introduced IGTV and reels for longer-form and 30 seconds videos respectively
Instagram has a feature of business profiles for brands, helping you with rich analytics of brand’s posts and the option to timely schedule one’s posts with the help of third-party tools. The brand gets a massive potential to connect with a large audience as well as directly link the product details to increase sales from instagram. 75% of 18-24-year demographic use Instagram, with 57% Millennials using the app on a daily basis.
- Monthly Active Users : 1.16 Billion
- Launched : 2010
- Business Pages : 130 Million
Twitter is a social media platform for high engagement and covers all areas. Twitter is unique from most other social media platforms as it has a strong emphasis on real-time information. Data says that more than 80 percent of customer service requests appear on Twitter. Twitter is also referred to as “the New 1-800 Number for Customer Service“ now.
Your brand can earn high engagements and audience on Twitter by building a strong digital presence. Engage into threads, put your point of view, create and share content with others and join the never ending conversation.
- Monthly Active Users : 353 Billion
- Launched : 2006
- 10 Million Page Book – 1 Day’s worth of tweets.
LinkedIn was initially just about posting resumes and searching jobs. It grew into this professional social media site where market experts from all fields post content, build connections with one another, and maintain their personal brand. Brands use this social media platform to set up their experienced leadership and authority in their field and hire new talent to their organisation.
LinkedIn has the potential of advertising massively by boosting your content, sending personalized ads to LinkedIn inboxes of linkedin members.LinkedIn is a trusted site, and it has unrivaled potential for connecting with experienced individuals who can bring a difference for your brand.
- Monthly Active Users : 310 Billion
- Launched : 2003
- Job Applications each second : 55
Snapchat
Snapchat is a social media platform where one can share pictures and short videos of ten seconds each . It made the Story feature popular, which was also incorporated by other social media sites as well.
Snapchat must be your go to social media app if your brand wants to target a young audience.Snapchat is a sanctuary for behind-the-scenes content, limited offers, and influencer takeovers.
- Monthly Active Users : 433 Billion
- Launched : 2011
- Snaps created everyday : 4 Billion
Whatsapp is a very prominent social media app with usage in all over 180 countries. Initially, WhatsApp was being used as a messaging application to communicate with their family and friends. Now, it has grown into communicating with businesses via WhatsApp.
WhatsApp launched its business platform with features to allow businesses to have their brand’s profile, access to customer support and sharing daily updates with audience about their orders.
- Monthly Active Users : 2 Billion
- Launched : 2009
- Revenue: $5 billion estimated
Pinterest is a social media platform where people go to search new things and be inspired and creative. Data by pinterest says that 78 percent of users believe that the content on Pinterest from brands is useful and trustworthy. It provides businesses a unique opportunity to make their mind on their orders.
Users of Pinterest are looking for new things, therefore,having a strong presence on Pinterest can actually put your brand on the minds of the audience.
- Monthly Active Users : 442 Million
- Launched : 2010
- Revenue: $1,693 million (2020)
Web Design is evaluated on the basis of user experience, it’s functionality and not on the mere basis of physical aspects. Your central focus should be the user and how users anticipate. The quality and reliability of your web design is appreciated by the user and it plays a major part in the success of your web design.
Here, we are going to discuss 10 Important principles for good web design :
Simplicity Matters
You must have seen many different sites that are over-designed with many features on the same page,hiding the main purpose of the brand and web design. One of the very important principles of good web design is that simplicity matters. A web design like this is easy to understand, more effective and focused. The web design looks more engaging and the purpose stands out more clear. A simple design helps in greater user experience and increases the website traffic as well.
Dissipating user’s patience is a fault
When designing your website,you are obviously going to offer products and services to your audience, and the principle of a good web design says that you should keep your needs and demands from the user as little as possible. There will be many users who’ll be visiting the website for the first time, and instead of filling detailed requirement forms,they would like to see more features and purpose of the website. Your web design should give the opportunity to the users to tour all the features and services offered by your website and not by testing the patience of the audience.
High-Quality Pictures:
One of the interesting principles of a good web design is including high quality pictures in your website. The influence and supremacy that good quality pictures hold is very important to consider. Data says that when your web design has pictures, the engagement turns out to be 650% more than content with no pictures. For Brands offering products and services, it becomes mandatory to include relevant and high quality pictures for the audience to look into their products and services and make an informed decision.
Powerful About Us Page
Another principle for a good web design is including an influential and noteworthy About Us page. About Us page builds confidence, faith and conviction about your brand and business. It lets the users feel like they know you and they can trust you with their requirements. This page should have all the relevant particulars like who are you, what all is in your business,your passion,your relevant qualifications and important credentials and reviews from your audience as well.
Speed Up
Who will like a website which takes forever to load? No one . When your website is slow going,there is a maximum probability that the users will click back and move to another. This means a gradual reduction in your website traffic and engagement. Google analytics also keeps pages with less load time first and high.
Reliability and Serviceability
Another very important principle of a good web design is giving first preference to usability and functionality of the website features over any other thing. To drive more website traffic and engagement, a good web design contributes and that is the result of each and every element of the website coming together and functioning in the most proper desirable way.
Purpose
No one can deny the importance of having a clear purpose while designing a website. It’s actually the first thought and step for a good web design. Your purpose should be distinct, logical and clear in your head. Each and every page of your website should be designed keeping the purpose in consideration.
Writing should be effectual
The website content creation should be done keeping the user’s style and choices as well as browsing patterns in consideration. Content should be direct, effective and to the point. The language should be simple and easy to understand,not extravagant and full of technical terms. Even while advertising and promoting your brand, it should feel natural and interesting.
The White Space
Most often the web designers ignore the importance that the white space holds in creating a good web design. The audience while going through a website identifies different information available on the page and the one that’s relevant to what the user is searching with the help of the white space. Too much information on a page leads to confusion and overcrowding. The white space reduces complications and the content is easy to digest and analyse.
Stress on what matters
Last but not the least, the principle of a good web design includes the significance of what actually matters to the audience and stressing on the same. The crux of your website should be clearly depicting that it’s helpful to the users and they should engage with it. To connect with your target audience, you should be properly aware of their needs and demands, and the web design should be created keeping all this in mind.
Google has made a proclamation this summer to set in motion the new
feature called Page Experience and update it’s algorithm. This new feature is going to be very vital as it will influence the page rankings on search results based on user experience. As a part of their update process, they are also setting up Web Vitals, a series of guidelines crucial to improve the web experience. The new update all set to launch in may has now been postponed to launch between mid-june and end of August.
The Page Experience
The new feature comprises all facets of how the audience associate with a web page and how it’s beneficial or not for them.The already existing google search signals like safe and secure browsing, mobile friendliness, HTTPS etc are also included in the same.
Currently the centre of attention lies on three factors :
Loading : It signifies the recognized load speed. It’s that timing in the page load feature where the main content needs to be loaded.
Interactivity : It signifies the valuable time period when a user starts interacting and engaging with the web page
Visual stability : It signifies shutting out troublesome and unanticipated fluctuation of page content.
Visual indicators of page experience
Google has very clearly announced that there will be an additional introduction of visual indicators to particularize and distinguish those search results that meet all the requirements of page experience, by next year.
And it’s very evident that if visual indicators like this are available in the search results, there is a high probability that the audience will interact and engage with those web pages more than others.
Google has not made clear specifications regarding the visual indicators yet, but all this is clearly signifying how far-reaching and momentous they are going to make their page experience features.
Paying Attention to this Algorithm Update
The very evident truth is that the new algorithm update is going to be very crucial for each and every web page and it’s needed to be gravely understood by all the web developers and the team involved for marketing strategies
For the start, if the user engagement and experience on your web page is high and top notch, the visual indicators of the page experience will directly lead the users and audience to your web page instead of others.
Google has made it pretty clear that they will give a lot of consideration and preference to the new feature and it can be alot useful to increase your engagement and user satisfaction.
It is also very clearly observable that the webpages which will not properly accommodate according to the new page experience will lag behind and will get less engagement and website traffic. Google has many specifications to decide the page rankings and the new feature of page experience now gives an advantage for them to advise people about better experience and results.
How to be Prepared
There is still time before the launch of this page experience feature and we all can be prepared for it. Firstly, we need to understand all the specifications and criteria that google will be using . Google very clearly specifies all the metrics and specifications for one to understand it thoroughly.
Secondly you should review your web page and site according to the above standards and then optimize the same based on the new features that are soon to be launched.
The high quality web page and website is the result of efforts of many hardworking teams. To be prepared for this new page experience, all the teams have to come together and prepare a whole strategy so that you and your team don’t lag behind.
How to boost Page Experience
Some points regarding how to boost page experience are :
Mobile Search :
The website traffic that comes from mobile devices search is more than 50% which is very important and impressive to take in consideration. The algorithms of Google also take in account this data to set the rankings and search results.
Improve page speeds
Page speed can actually control everything about your web page- website traffic, engagement, user experience, conversion etc. According to Google, three seconds is the best optimum time to load a page.
CTAs
Call to action or CTA is also very influential in deciding the engagement and user experience along with conversion. Each and every web page in one form or another appeals to the audience to do some actions regarding, email linking, newsletter subscribing, appointments booking, shopping etc.
Content :
Last but obviously not the least, one needs to remember that content is the king. Focusing on all the standards and metrics without prioritising qualitative content can result in waste. Good, helpful and impressive content will always determine how the audience engages with your webpage and also influences the search results.
A website is your place in the Virtual World. It helps the audience understand the brand, it’s product and services. It depicts that every element of the website needs to work towards a defined objective. It’s crucial as data says that 38% of visitors will leave a website if they find the layout unattractive.
Websites set the first look, builds trust and creates consistency. To keep you ahead from your competitors, website design is crucial in today’s digital age.
Here we are going to discuss the ultimate 7 web design process in 7 easy steps :
Step 1 : Setting Goal
This beginning stage is the phase of research, pivotal to how the further steps will come out. The foremost task at this stage is to get a proper recognition of the purpose of one’s future website, the target one wishes to achieve, and the audience you want to bring to your website.
During the process, one should consider a set of questions:
What type of website do you want to create and its goal?
- Who is your intended audience?
- What specific features do you want to incorporate on the site?
- Who are your main competitors?
Your website’s design is a direct representation of your brand, and it needs to come across as genuine, legitimate and appealing.
Step 2 : Sitemap and Wireframe
Sitemap creation is crucial in deciding how the content and features set in scope will crosscut. This is the second stage of the website creation which develops features that allows a user to form an impression of the website.
The sitemap should build a connection between the main domains of your website. The portrayal and depiction could help realize how functional the end product will be. The importance of sitemap creation is to build a manageable and easy to navigate website.
A wireframe is a visual depiction of the user interface. It is a draft about how a web page will look like with details of the page.
Step 3 : Content Creation
This stage is very crucial for the website creation. It involves framing the written content. One needs to picture all the features of the page in accordance with the sitemap and wireframe created in step 2. The entire product team should work together to optimize, test, and recapitulate the minute details of each page. The product team and marketing team have to work together to test the elaborate details of each page and develop a productive SEO strategy for the content.
Content serves two essential purposes:
It drives engagement and action
Short, fascinating, and intriguing content captivates them and gets them to click through to other pages.
Search Engine Optimization
Content improves a site’s visibility for search engines. Right Keywords are crucial for the success of any website.
Step 4 : Visual Elements
This step of website design is to create the visuals for the website. Images play a very consequential role in the website design process now. Not only do high-quality Premium quality images give the website and brand an expert look and touch as well as help in building trust of the users. Visual creatives help in increasing the engagement, clicks and overall revenue of the website as well. Visual design is the best way to convey and intrigue to the users. Right visual design can result in the success of the website.
Step 5: Website Structure
Website structure is the actual framework of how all the pages of the website link with each other. It’s main focus is on user experience and the priority lies on the sort of experience the brand wants to provide the user while navigating through the website. This should be in consideration with the goals of the brand as well as the goals of the user.
Step 6 : Testing
After completing all visuals and content, the next step is testing of the website. Each page should be checked and tested in detail to confirm whether all the links are functioning in the right way and the website is operational in all devices and browsers.
Meta titles and descriptions should be inspected as even the order in which meta titles are presented can impact the performance of the website on search engines.
Step 7: Launch
This stage is the most interesting part of the website design process. After checking every page and link in detail, and the brand is satisfied with their website, it’s finally time to go live with the website.
Website design is a constant development process that requires timely check and maintenance. To avoid any wrong step, you should maintain a proper checklist.