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Why Use Facebook For Social Media Marketing to Grow Business? -
28 Mar

Why Use Facebook For Social Media Marketing to Grow Business?

There are several websites to run any business on other social media platforms, so why should you use Facebook for social media marketing?

Whether you are running a small or big business, Facebook is popular among users. But why only Facebook when you have other social media platforms as well?

Facebook stands out as a one-stop shop for social media marketing. With almost 3 billion users, we simply can’t afford to ignore the powerhouse that is the Facebook empire. It provides a vast user base, allowing for a diverse audience.

Here are some reasons why you should use Facebook to run your business:

Why Use Facebook For Social Media Marketing?

  • Facebook User Base:

    Facebook has over 2.8 billion monthly active users. So there’s no doubt that to run any business, all you have to do is understand how to use the tools it gives you to reach your clients or customers, wherever they are.

  • Easy to use:

    Facebook is a user-friendly application, and it’s convenient for any new user to adapt to it quickly by understanding little instructions.

  • Low Cost: 

    Many apps could charge you to set up your business online, but Facebook’s many features are free. But even though it will charge a little for some premium features like ads.

  • All-in-one feature application:

    Facebook has everything you need to reach out to your customers, whether it is through messenger, voice, or video calls. You can also visit the Facebook marketplace, the Facebook business page, and so on. A reputable social media agency in Delhi can help you leverage Facebook’s features effectively to connect with your target audience and achieve your marketing goals.

  • Targeted Advertising:

    This is an essential part of reaching customers. You can run powerful advertising campaigns on the Facebook platform to engage with the audience. This targeted approach sets the seal on marketing efforts directed toward individuals more likely to be interested in the products and services offered by any kind of business.By making marketing efforts, you can directly approach individuals more likely to be interested in your products and services.Please note that you can easily track and change FB’s marketing, but if it’s not working well, then you don’t need to keep spending more money without getting results.

  • Content Strategy:

    It is part of Facebook’s marketing strategy to stay connected with the audience. It has many content formats, like text posts, images, videos, live broadcasts, etc. But why does content matter on Facebook for social media marketing?It enables businesses to create engaging and shareable content, catering to different audience preferences. A well-rounded content strategy can increase brand visibility and foster meaningful connections with followers.

  • Engage and interact with the audience:
    Why Use Facebook For Social Media Marketing to Grow Business? -

    When you are doing everything to touch your audience’s heart on Facebook, engagement, and interaction can enhance your ability to stay connected and reach out to a larger audience.This interaction not only creates a sense of community around the brand but also contributes to the organic spread of content. Additionally, it also creates a lively presence on Facebook for social media marketing.

  • Analytics and Insights:

    This is the best tool on Facebook to track the business performance of marketing efforts. The insights help businesses see user behavior, engagement metrics, and ad performance to keep refining Facebook marketing strategies continuously.By using Facebook marketing, you can promote your business, brand, product, or service. All you have to do is build strong strategies and use tools and features to reach and engage your target audience.To stay up-to-date, here are some strong Facebook marketing strategies:

  • Define Objectives:

    Do not run too fast to achieve your goals. A well-rounded goal sets the foundation for an effective marketing strategy. So before doing anything on Facebook, businesses need to be clear about their objectives. Objectives could be brand awareness, driving website traffic, or boosting sales.You can visit the following link to get started on the Facebook page:https://www.facebook.com/pages/create/.

  • Encouraging Content:

    You need a short, clear, and crisp description on your page to let your audience know what your business is all about. But not only on the page description; apply the same to your post.Don’t worry about likes. We never recommend our users buy likes. You should have some strong strategies, and by building customers’s trust, you can get likes.Keep in mind that you should keep your text to two to three lines in short sentences.

  • Facebook Ads:

    Facebook ads are more affordable as compared to other platforms. It allows businesses to create highly targeted and visually appealing ads. By defining specific demographics, interests, and behaviors, businesses can ensure their ads reach the most relevant audience. Regularly monitor and adjust ad campaigns based on performance analytics.

  • The Power of Groups:

    This one is special for Facebook groups, providing a space for like-minded individuals to connect and share their interests.Here, businesses can create or participate in relevant groups to promote community engagement, share valuable and reliable content, and gain insights into customer preferences.

  • Go live on Facebook:

    It is popular on Facebook Live to use this great opportunity for real-time interaction with the audience. To stay in the loop with the audience, you can use live broadcasts to showcase behind-the-scenes activities, host Q&A sessions, or launch new products, creating a more authentic connection with followers.

  • Consistency in Post:

    There’s nothing wrong with the old saying, “Consistency is the key to success.”To maintain a consistent posting schedule, it is crucial to stay in the heart of the audience. All you have to do is just plan and schedule posts strategically on the calendar. So whether you are far away, your audience can still interact with your business. This consistency strengthens the brand message and encourages ongoing engagement.

Final Words–

Everything is primarily based on the business plan, which needs to be clear with the right amount of budget. Facebook is well-developed for social media marketing. Businesses can target their ads specifically at certain audiences through exact user demographics and preferences. This kind of targeting ensures that marketing endeavors are directed toward those who might be more interested in the goods or services offered.

A Guide to Increase Your Social Media Engagement -
18 Apr

As every brand races to gain more likes and followers on their social media accounts, they overlook a critical component required to stabilise their business’ social media presence, that is, social media engagement.

While social media growth is measured by a rise in the number of likes, followers, retweets, subscriptions, and comments, social media engagement refers to the frequency with which a substantial number of active users interact with the content. Maintaining a balance of both is essential for the growth & sustainability of a brand/business in the long run.

How to measure Social Media Engagement?

Now comes the question of how to manage your brand and social media at the same time in the most efficient way possible when you are unable to wear multiple hats. A social media agency can assist you in achieving this dual goal of growth. Social media agencies work in a way that benefits any business and saves time and effort.

Social media engagement measurement is critical because it provides insight into how well your audience interacts with your content. Based on the feedback from your audience, you can use this information to improve the content of your account in the future or to improve your products and services. It also provides quantitative data that allows you to track your progress over time.

Maintaining good social media engagement is necessary because of many reasons. A few of them are listed below:

  • The level of engagement is, in most cases, directly proportional to the level of business growth.
  • It helps you build a network of patrons.
  • Assists direct connection with potential customers.
  • It forms the foundation of trust for a customer towards your brand.
  • It helps you examine your customers’ needs and, as a result, provides insights into what new trends could unfold that benefit your products/services.
  • A fantastic opportunity to expand while researching, interacting, and creating.

Social media also has its roots in digital marketing. While social media management has a limited area of focus, digital marketing is a broader concept which also covers the process of managing social media. That is when digital marketing agencies will play their role. For instance, a digital marketing agency in Delhi will run offline campaigns instead of online campaigns only.

9 Easy Ways to Increase Social Media Engagement 

1.Understanding your goals

Understanding the goals of your brand’s social media presence is the first step that will go a long way for any brand. Your objectives could be as simple as establishing a stable social media presence, generating leads, or even selling products through the platform. You can develop and re-develop your strategies on the basis of engagement outcomes/insights.

2. Understanding your audience

When a brand finally understands its audience and customers, half of the battle is already won. A single brand cannot entertain and entice all types of audiences. This can be accomplished in a variety of ways, and it will also assist you in determining what type of communication strategy is required.

3. Staying active on social platforms

Staying active on social media does not imply that you must constantly post. However, developing a regular scheme that ensures your active presence on social media platforms will help you build engagement and have an active audience.

4. Organising online events, contests, and giveaways

Organising events, contests, and giveaways is one of the best ways to boost your social media engagement. Though, it is a much more complex option to do so. To understand it in simpler terms, let’s take a quick example. For your food brand, a social media agency in Delhi might create and launch on-the-ground campaigns & events in multiple districts of Delhi to promote your brand’s food, which will develop your audience’s interest.

Giveaways, on the other hand, have become one of the most popular types of campaigns over the last few years.

5. Developing an emotional factor

It is crucial for a brand to have an emotional connection with its customers. A viewer would not be able to relate to a brand if it lacked emotion. There are numerous ways to do so. For instance, incorporating a religious factor for some brands might help them target a specific group of people.

6. More use of engaging visuals

“Jo dikhta hai, vahi bikta hai” is absolutely correct when it comes to a brand. When you start including interactive and creative visuals in your social media, you make a good first impression. People usually stop scrolling when they come across something that appears creative, unique, and even beautiful. This is a great way of building a network.

7. Use of short video content

Using videos, particularly short videos, is an excellent way to interact with your audience. As today’s world is becoming more fast-paced, people have less time than before to stop by and read an entire post or watch longer-length videos. The audience nowadays prefers video-based content that is creative, quirky, and quick. Giving the audience what it needs is the best way to create an active audience and helps to create a factor of trust.

8.  Timely Response

When a viewer interacts with your brand, it is obvious that they will have something to say or ask. Responding quickly to their queries should be your first priority when a viewer tries to interact.

9. Keeping a track of your growth

When you’re trying to boost your social media engagement, it’s important to keep track of your progress. Otherwise, you’d have no idea which direction your brand is heading in. Keeping track will also allow you to determine when to change your marketing strategies.

10. Thinking out of the box

A brand on the path to greater growth must think outside the box, which ultimately leads to expanding social media engagement.

Brands are usually so overburdened with tasks that they never have the opportunity to think outside the box. In a scenario like this, agencies assist a brand by working their way around it.

Following all these options is a great way for a brand to begin the process of establishing its social media presence.

Red Dash Media is a well-known digital marketing agency in Delhi that has stood out with its success-oriented performance for a variety of well-known brands like Tata Stryder, Tivoli Hospitality Group, Comesum, Malabar Gold & Diamonds, Daiwa etc.

The agency not only helps the brands to grow but also maintains their social media and digital presence which makes it a trusted place for most brands.

Social Media Platforms
31 May

Social media is now a leading and pre-eminent digital platform with various features. It’s not just used for connecting and social networking now but also to engage and promote your brand. Social media platforms are now a must for every business and brand to lead in the market.

The influence of social media is praiseworthy as it gives you an opportunity to connect with millions of people with just one click. Data says that 59% of the total population of the world are using social media platforms marking it a huge digital opportunity to connect with audiences and build your brand in the most cost efficient way. This is a great way to build brand awareness, connect with existing customers, and attract new audiences to fill your funnel. But with more than 65 social media platforms, which platforms are the best to connect with?

Here we are going to discuss 8 social media platforms to use for your brand in 2021 :

When it comes to promoting your brand and reaching out to potential customers, leveraging the power of social media is crucial in today’s digital age. As a renowned social media marketing agency in Delhi, we understand the importance of utilizing the right platforms to amplify your brand’s presence and engage with your target audience effectively. In this article, we’ll explore eight powerful social media platforms that can be leveraged for successful social media marketing campaigns in 2021.

 

8 Social Media Platforms To Use For Your Brand In-2021 -

Facebook

Facebook is the one of the most influential social media platforms around , with it’s active users ranging more than two billion people each month. Number of brands using Facebook Pages is approximately 80 million which makes it quite necessary for brands to maintain their virtual presence.

The Facebook algorithm recognizes meaningful content that is organic and getting appreciated among the audience. Facebook has strong advertisement options to Facebook groups, there are a variety of tools that brands can and should use to promote them.

  • Monthly Active Users : 2.70 Billion
  • Launched : 2004
  • Business Pages : 80 Million

8 Social Media Platforms To Use For Your Brand In-2021 -

Youtube

Youtube is one of the biggest video-sharing social media sites where people binge watch hours of videos every day. YouTube is also recognized as the second largest search engine after Google. Youtube has a strong following among all age groups. Including the 65+ hard to reach audience.

To start on youtube, you can create a channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. To increase your reach on the platform,one should promote and advertise their content

  • Monthly Active Users : 2 Billion
  • Launched : 2005
  • Business Pages : 38 Million

8 Social Media Platforms To Use For Your Brand In-2021 -

Instagram

Instagram is a social media platform where brands, influencers, and mentors can flourish.Instagram is a social media app that allows one to share content as pictures, videos, 24 hour stories, and live videos. Instagram has also introduced IGTV and reels for longer-form and 30 seconds videos respectively

Instagram has a feature of business profiles for brands, helping you with rich analytics of brand’s posts and the option to timely schedule one’s posts with the help of third-party tools. The brand gets a massive potential to connect with a large audience as well as directly link the product details to increase sales from instagram. 75% of 18-24-year demographic use Instagram, with 57% Millennials using the app on a daily basis.

  • Monthly Active Users : 1.16 Billion
  • Launched : 2010
  • Business Pages : 130 Million

8 Social Media Platforms To Use For Your Brand In-2021 -

Twitter

Twitter is a social media platform for high engagement and covers all areas. Twitter is unique from most other social media platforms as it has a strong emphasis on real-time information. Data says that more than 80 percent of customer service requests appear on Twitter. Twitter is also referred to as “the New 1-800 Number for Customer Service“ now.

Your brand can earn high engagements and audience on Twitter by building a strong digital presence. Engage into threads, put your point of view, create and share content with others and join the never ending conversation.

  • Monthly Active Users : 353 Billion
  • Launched : 2006
  • 10 Million Page Book – 1 Day’s worth of tweets.

8 Social Media Platforms To Use For Your Brand In-2021 -

Linkedin

LinkedIn was initially just about posting resumes and searching jobs. It grew into this professional social media site where market experts from all fields post content, build connections with one another, and maintain their personal brand. Brands use this social media platform to set up their experienced leadership and authority in their field and hire new talent to their organisation.

LinkedIn has the potential of advertising massively by boosting your content, sending personalized ads to LinkedIn inboxes of linkedin members.LinkedIn is a trusted site, and it has unrivaled potential for connecting with experienced individuals who can bring a difference for your brand.

  • Monthly Active Users : 310 Billion
  • Launched : 2003
  • Job Applications each second : 55

8 Social Media Platforms To Use For Your Brand In-2021 -

Snapchat

Snapchat is a social media platform where one can share pictures and short videos of ten seconds each . It made the Story feature popular, which was also incorporated by other social media sites as well.

Snapchat must be your go to social media app if your brand wants to target a young audience.Snapchat is a sanctuary for behind-the-scenes content, limited offers, and influencer takeovers.

  • Monthly Active Users : 433 Billion
  • Launched : 2011
  • Snaps created everyday : 4 Billion

8 Social Media Platforms To Use For Your Brand In-2021 -

Whatsapp

Whatsapp is a very prominent social media app with usage in all over 180 countries. Initially, WhatsApp was being used as a messaging application to communicate with their family and friends. Now, it has grown into communicating with businesses via WhatsApp.

WhatsApp launched its business platform with features to allow businesses to have their brand’s profile, access to customer support and sharing daily updates with audience about their orders.

  • Monthly Active Users : 2 Billion
  • Launched : 2009
  • Revenue: $5 billion estimated

8 Social Media Platforms To Use For Your Brand In-2021 -

Pinterest

Pinterest is a social media platform where people go to search new things and be inspired and creative. Data by pinterest says that 78 percent of users believe that the content on Pinterest from brands is useful and trustworthy. It provides businesses a unique opportunity to make their mind on their orders.
Users of Pinterest are looking for new things, therefore,having a strong presence on Pinterest can actually put your brand on the minds of the audience.

  • Monthly Active Users : 442 Million
  • Launched : 2010
  • Revenue: $1,693 million (2020)
Social Media Plateform Marketing Battle: Instagram vs Facebook -
7 Apr

Social media is a hot topic these days as everything is based on social media. Platforms like Instagram and Facebook are trending and become more popular among the youth. These social media platforms have emerged as a great advertising platforms. Several businesses use these platforms with the help of a to promote/sell their product. Social media platforms have widened the horizon of marketing and have changed the dynamics of marketing a lot. Advertising and marketing are not merely limited to just hoardings now, and it is going beyond that. The credit for the same can go to platforms like Instagram vs Facebook.

Social media marketing is a flexible, financially handy, and useful asset for advertisers, entrepreneurs, and businessmen. It helps to reach the targeted audience, supports deals, expands brand recognition, upgrades conversation rates, increases traffic to your site and even, improves internet search rankings.

At that point, it’s not a surprise that more and more organizations choose to incorporate social media marketing in their advertising strategies.
Although these two platforms are interconnected, they still differ a lot in their offerings, audience, advertising strategies, algorithms, and engagement systems. Before going in-depth about the following, you need to know the statistics of both these platforms in different areas.

Which Is Better For Your Brand? Let’s See The Stats!

FACEBOOK STATISTICS

Approximately 2.8 billion monthly active users reported in the fourth quarter of 2020 financial year. (Facebook)
There were 90 million business pages as of 2018 with 160 million businesses using Facebook as of 2020. (Facebook)
On average, brands post 2.37 times per day. (Hootsuite/We Are Social)

INSTAGRAM STATISTICS

1 billion Instagram users (official statistics), 1.16 billion estimated as of Q3 2020. (Hootsuite/We Are Social).
An Ipsos survey noted that 66 percent people said that they used Instagram to interact with brands deliberately. (Facebook)
In the above study, 53 percent people said that they’d follow a brand on Instagram for content. (Facebook)

Source: Businessofapps

According to the above statistics, Facebook might have more users, but Instagram’s statistics are incredible, especially in terms of engagement. Instagram is a platform which has built itself from scratch only based on letting its user indulge in visual content more than ever. On the other hand, Facebook has established itself as a necessary platform for every small/medium business.

Let’s do an in-depth study of these platforms in terms of marketing.

Facebook Marketing vs Instagram Marketing

Facebook

Initially, the main motive of the application was to keep people in touch and help them connect with new people. But gradually, it turned into a platform beneficial for businesses too. Having a Facebook page for your business has numerous benefits. Your Facebook page lets you share your business details and the products you sell. You can likewise discuss your staff, history, or some other part of your business that is probably going to pull in Facebook users and make them take interest in what you do.

When you create an account and join Facebook, you can add companions, relatives, and experts to your organization with only a couple of clicks. The main stories are ported into your feed, which is shown in the form of easily readable snippets. For more comprehensive data, you can visit other pages and timelines.

Instagram

Instagram is a platform for everyone, be it teenagers, artists, or businesses. Instagram stories have an array of potential.

MARKETING ON INSTAGRAM VS FACEBOOK : Which one is better

Basis of differenceFacebookInstagram
Year of LaunchOlder platform (2004)Younger (2010)
Business orientedFacebook lets you share your business details and the products you sellInstagram offers a lot of opportunities for you to post visual content>
Target AudienceIt allows you to keep an enormous and dynamic organizationInstagram is a platform for everyone, be it teenagers, artists, or businesses
MonitoringIt is simple to monitor your contacts and your audience on FacebookMonitoring is not very simple
Feed vs StoriesThe main stories are ported into your feed, which is shown in the form of easily readable snippetsInstagram stories stay superior to all others
SecurityNot as secured as InstagramInstagram offers an easy way to limit bullying, harassment,and exploitation of any kind and even lets one maintain their privacy with ease
User AttractionFor more comprehensive data, you can visit other pages and timelines, comparatively less users are attractedVisual content, which attracts more users than ever>

To know which platform is better let us take a look at the algorithm, audience type, and offerings of both platforms.

THE ALGORITHM

A good social media marketing agency ensures that all social media platforms give a wholesome and fulfilling experience as far as Social Media Marketing is concerned. They want you to enjoy the platform, therefore, they have some algorithms to make your experience better.

These algorithms are usually set based on your preferences. They tend to show you the posts and content you like. The same goes – for Facebook and Instagram. However, the algorithm still differs from platform to platform.

Facebook

  • Friends and family: Posts of your family and friends or the people you know personally are set higher than those of brands and business in the news feed.
  • Engagement: It refers to how many likes, comments, and shares a post have received in a certain amount of time.
  • Provides the opportunity to build a more long-term, interactive platform where you or your social media employees can really engage with your customer base.
    It serves as a focused channel for communication. It allows you to answer your customers’ queries, address various issues related to company and policies, announcing promotions and more.
  • Encouraging engagement: Posts that might relatively induce a conversation are ranked higher than other posts.
  • Facebook Page Insights provides robust analytics capabilities for both free and paid posts by gathering important information on your page viewers that allows you to get a better sense of the demographic you’re reaching, which is helpful in determining your best practices and figuring out if you’re targeting the right people for your products.
  • Visuals: Posts with Images and texts are ranked higher than text-only posts. As visual posts are more likely to be enjoyed by the users.
  • The demotion of bait: Posts that force the user to like, comment and share are usually ranked the lowest by Facebook.
  • Promotion is demoted: Posts that aggressively ask a consumer to buy products are demoted.

Facebook’s primary purpose is to keep the platform more personal. Even though the algorithm is not in the favorites of businesses, you can still market your brand by following the guidelines and keeping the Facebook algorithm in mind.

Instagram

Engagement: How many likes and comments could a post get.
Relevancy: It is taken care of if the post is relevant to the user’s choices or not.
Relationships: The posts from people with whom the user interacts regularly are always ranked higher.
Timeline: Most recent posts are ranked higher on the feed.
Search box: Posts from the profiles that a user searches frequently are ranked higher.
The time is given: The time spent on the post by a user also determines the growth.
Instagram’s algorithm is simple, it works according to the preference of the user and also gives equal opportunity to the business accounts.

TYPE OF AUDIENCE

Facebook and Instagram differ a lot in the audience demographics. As Facebook is one of the oldest social media platforms, it gained a lot of users worldwide. However, even after being a comparatively younger platform, Instagram is growing as fast as it can.

Facebook

As Facebook gained an enormous amount of popularity as soon as it emerged, it is widely used by both men and women. However, most of the active users are between 28 and 39. Adults in their late twenties and thirties tend to use Facebook.

This is because they were young adults when they first started using Facebook (before 2010), and as the platform is now more handy to them, they tend to use it more often. Facebook also has a wide fanbase of elderly users (above 50) mostly because facebook’s interface is user friendly, and people are easy to find and connect with.

This must give an insight to you that if Facebook is friendly for your business according to the audience or not. If the product you are trying to market is more suitable for these age groups then you should not hold back and make a Facebook page right away, however, if there is even an iota of a chance that your product is not exactly the perfect match of these age groups then you should simply prefer to shift to other platforms.

Instagram

As we know that Instagram came relatively recently, it is no surprise that it is also the platform with the maximum number of young users. Instagram is like a hub for teenagers and young adults. Its features and its offerings are best suited for people of age groups from 13-22. The most active users of Instagram are between 13 and 19.

The platform is very tempting for people below 25 years of age as it offers them an opportunity to start work as well as use it for their personal use.
If your product is for the younger generations and you know that it will be able to get a young fan base, then Instagram is the place for you.

MOBILE FRIENDLINESS

Facebook

When you open Facebook on a PC and a mobile phone together, you must notice that there isn’t much of a difference between the user interface. It can be used the same way no matter where it is accessed. This is one of the reasons that it has a larger number of users and that too, late adults because they are more dependent on their laptop/computer screens than they are on their mobile phones.

Instagram

When it comes to Instagram, you must know that Instagram offers a lot of limits to those who use it on their PC. Instagram does not offer all of its features to PC users and is mainly designed for mobile phones. This is also one of the reasons that it has a younger fanbase.

This clearly shows that while making content for Facebook, you must optimize it according to both PC users and Mobile users but for Instagram, the content must be optimized, according to mobile phones.

FUNCTIONALITY

It’s now time to see how both these platforms work/ function in accordance with the content.

Facebook

Facebook is generally educational. You can discover things about an organization through its Facebook Page whether it’s business hours, a location, or impending occasions. Facebook truly has consistently centered around text since it’s detail-driven. That is the reason it takes more time to make a profile on Facebook than it does on Instagram. They fill various needs.
Facebook also offers a lot to the user. You can do so much with just a video, post, and messaging. It gives hundreds of opportunities, and it is the platform for all.

Instagram

Instagram is about moments and lives. Users don’t open Instagram to discover your organization’s business hours or to check whether their friends have been to your store or not. They use Instagram to lock-in. That is the thing that makes it so compelling for building your image and acquiring fame.
Instagram offers a lot but not as much as Facebook does. It is an amazing and fast-growing social media platform, but it is equally difficult to make an image for your business on it.

INSTAGRAM VS FACEBOOK : What Is More Result Oriented Platform For Marketing

To know which platform is better for your business, it is crucial to look into the marketing options they offer to you. Being a best social media marketing company in Delhi, we know how important it is to match your business with the right social media channels depending on your target audience’s interests and the platforms’ advertising potential.

TYPE OF ADS

Facebook

Facebook offers quite a few types of ads :

  • Video ads: Recommended videos with subtitles up to 15 seconds.
  • Image ads: A persuasive text with an attractive image.
  • Collection ads: A cover photo or gif/video with few product pictures after.
  • Slideshow ads: Video-like ads use images, texts, and sounds to convey a message.
  • Canvas ads: Mobile-optimized ads.
  • Lead generation ads: These ads usually are in the form of a survey or form, and they collect the user’s information.
  • Offer ads: These ads permit you to promote discounts and offers on your product.

Instagram

Instagram does not offer as many adoptions as Facebook does:

  • Photo ads: Permit you to promote your product through images/pictures.
  • Video ads: These ads have a time limit of about 60 seconds.
  • Carousel ads: These ads are posted in multiple post formats, and every post has a CTA link attached.
  • Story ads: These are shared through stories in the form of pictures and videos with the target audience.

WHAT IS THE MOST POPULAR PLATFORM?

If we talk about popularity, then it’s evident that Facebook has more users than Instagram. But we must not forget that Instagram is growing, rapidly too. However, a competent digital marketing agency understands that popularity does not account for a factor when it comes to business marketing on these platforms. When selecting a platform to market your product, you must make sure that factors like target audience and budget are congruent with your product type and strategy.

For instance, Instagram has more of a younger audience, while Facebook accounts for most adult users. It is always better to have your marketing strategy planned according to your product’s requirements.

 

Creative Ideas For Social Media Marketing
12 Apr

Whether you’re the CEO, project manager, or a creative head at your social media agency, communications firm or public relations, you’re used to be an idea machine. Clients come to you all day long, expecting you to inspire and motivate them with the newest creative ideas for social media marketing on how to do marketing in the freshest way, design, and communication challenges.

In order to deliver value to your clients, it is advised to stay on top of trends in media, digital marketing, creativity, development and more. Being a Creative Agency it’s essential to keep yourself familiar with all the tips, tricks, and hacks on how to better manage your own social media agency india with its projects and teamwork.

So, the question is where do you get Ideas for Social Media Marketing? We have a few suggestions.

  1. Run Facebook Ads
  2. Post with “tag a friend” content
  3. Host a twitter round table
  4. Run a poll on social media
  5. Host a live Question/Answer
  6. Use an analytics platform
  7. Use a monetization platform
  8. Put offers at the end of the videos

Run Facebook Ads

Running Facebook Ads is very important for social media marketing now. Running these ads straight to products can make the user know about the latest products and services. Ads related to content make them feel more native to the Facebook platform. People won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your social media channel.

Post with “tag a friend” content

Post a cute, funny, relatable picture that is relevant to your product or brand or services and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

Host a twitter round table

Twitter can be a great medium to connect with your social media groups. It is important to hold group discussions with your social media circles. Hosting a live chat or round table is an awesome way to learn more about your customers. Companies host weekly chats to connect with customers to know them more.

Run a poll on Social Media

The poll is the less used feature of Social Media, but they’re engaging and easy for followers to interact. Running a poll is a good way to start a discussion with your customers and to drive engagement to your social media agency. Run a poll and see if they have a positive effect on your engagement.

Host a live Question/Answer session

Host a live Question/Answer session on social media to interact with your customers. It is important to solve customer’s queries and give them a brief about the product and services. Make sure you host a live question/answer session on Twitter in addition to other platforms like Facebook to increase the reach on other platforms.

Use an analytics platform

For a business, it is important to use some analytics tools. It helps you manage your content output with scheduling. Moreover, you can use these analytics tools to measure optimal post timing, follower growth, post engagement, website traffic, etc.

Use a monetization platform

If you’ve got an e-commerce shop, consider using a platform like where you can link your posts to product pages. This single link in your bio will bring followers to a shoppable replica of your feed and acts as an important tool to boost up your Social Media Marketing Agency In Delhi. is advised to put a CTA in each of your product posts saying “check out the link in our bio to buy!” These social media platforms have analytics that can help you measure the effectiveness of your social media marketing.

Put offers at the end of the Video

Add a CTA at the beginning of your videos like “keep watching to the end for something special” – doing this increases the chance that people will actually watch your the video to find that special offer.

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