10 Benefits of SEO Outsourcing 2023
SEO helps to maximize the incoming traffic which then boosts your business revenue and also popularizes the company name on different platforms such as social media and search engines.
As of current time, it can be hard to run a successful marketing company without the help of SEO. If you are not optimizing, you are letting your resources go to waste and we do not want that to happen. So, how do you make a grand online presence? While considering an in-house position, there are several ways to consider creating in-house work, and today, we will share the benefits of SEO outsourcing, especially for small businesses.
What is SEO Outsourcing?
SEO Outsourcing is hiring an SEO company that will help our agency save time and money, but a disjointed SEO team is a formula for catastrophe. In reality, the ideal SEO ’outsourcing’ entails a close collaboration between your in-house team and an SEO agency, ensuring organizational goals and marketing team KPIs and campaigns are linked with SEO efforts, and sourcing in-house industry expertise as necessary.
Search Engine Optimization or SEO is a digital marketing strategy and practice that aims to increase the visibility and rankings of your website or any web page in search engine result pages (SERPs).
If you have a surface knowledge about outsourcing, it may come across your mind once you hear about the term ‘outsourcing’ that it means your in-house staff is never involved; this should never be the case. Let’s discuss why you should consider it.
Change is never static and due to changing algorithms, severe rivalry, and a general lack of awareness of the industry, SEO may be exceptionally hard. It may also take some time to see the desired results. However, those outcomes can offer tremendous returns in the long run. Juggling expectations regarding time, money, and human resources allocated to this service can be one of the most challenging difficulties for anyone wanting to win at SEO, which is why organizations frequently hire outside help to get things done faster and at a lesser cost.
Benefits of SEO Outsourcing
Before progressing with SEO outsourcing can have an incredible impact on your levels of marketing productivity for the team and even your business. We are aware of the impacts of SEO outsourcing, but we need to look at both the positive and negative impacts of SEO outsourcing.
Let’s not waste any more time and have a look at the benefits of SEO outsourcing in India that will ultimately be in your favour.
1. Regain Time
We understand the importance of time and Search Engine Optimization (SEO) will ensure you save your precious time. In a fast-paced world saving time is perhaps the thing that is most beneficial to all.
Optimizing your website’s pages and content to rank better on SERPs takes time, especially if the people in charge are inexperienced. This is why opting for an expert or a professional who can handle this aspect of your SEO campaigns is a great choice because it will save you a lot of time.
2. Faster Results
When your website already enjoys a considerable flow of organic visitors, enlisting the services of a digital agency or SEO provider can be immensely beneficial. They can leverage your existing assets and create a comprehensive digital marketing plan, encompassing keyword strategies, lead generation, content marketing, and more.
This results in rapid outcomes from the traffic and content you currently possess. Once you opt for SEO outsourcing, you can expect prompt initiation of work without the typical delays associated with in-house pre-planning and execution.
3. Cost Effective
If you have noticed, almost every business opts for SEO although it can be complex at times. But if it’s done right, SEO can be extremely helpful if it is in the hands of an expert. And a professional can provide a huge amount compared to the cost. However, you need to keep in mind that getting SEO wrong from the beginning will be far more costly than the cost of getting it right.
If you are new to this field, you are more likely to spend more time trying to be familiar with the process, and none of us want this because time is precious. So, we will benefit by not diverting your valuable time from content generation and optimization.
This is why we advise you to opt for SEO experts because they possess the skills you need. This will allow them to save time by avoiding additional learning resulting in a well-prepared delivery of work.
5. Comprehensive Marketing Strategy
Marketing strategy is not something everyone can pull off by simply writing content on their website. Gaining traffic is not an easy task it takes consistency and quality work. A well-prepared and competitive strategy is important and these are some strategies that can definitely help you;
- Keyword strategy
- A thematic content calendar
- Content strategy across several platforms
- Content marketing
- Link building from authorized domains
- By following the given strategies, you can take advantage of SEO outsourcing effortlessly.
6. Stay Updated With Trendy Tools
Go ahead and choose a digital marketing agency that will ensure that your SEO efforts are connected to your trendy creations. When talking about trendy tools, this can include social media, email campaigns, and so on. The possibilities can be endless if you creatively use these tools.
7. Optimize Your In-House Team
Overworking your people can never bring any productive work as this can result in SEO work becoming monotonous. Keyword research requires long hours combing through pieces of content about the same topic and running through huge lists of phrases, investigating their search volume, and how they perform. And doing the same routine all over again.
Try removing the tedious demands of SEO from the already full plate of your team, and allow them to focus on those other things, this will further optimize the use of your in-house resources.
8. Access to Powerful SEO Tools and Expertise
There are several powerful SEO tools available out there that can be expensive or difficult for marketers to justify a full suite in their budgets. It can take years to harness these powerful tools like SEMRush, Ahrefs, SEOClarity, and many more.
SEO is also a part of a larger set of services which means, that when your company outsources SEO services to a digital agency, it gains access to a whole team of digital experts, resources, and tools to help with the necessities.
9. White Hat SEO Practices
White hat SEO practices are practices that improve your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engine’s terms of service. Make sure to use white hat practices rather than black hat practices which bring more harm than good.
A black hat SEO practice would be allowing backlinks from spammy websites and directories that will end your SEO and domain authority score. We would never want that to happen.
10. Long-Term ROI
Outsourcing SEO can provide a higher return on investment over time. This is probably one of the best benefits of SEO outsourcing. Long-term ROI is a compelling benefit of SEO that helps you to distinguish it as a strategic investment for businesses. While SEO may not yield immediate results like some paid marketing channels, its long-lasting impact can be highly rewarding.
As SEO strategies are diligently implemented and search rankings steadily improve, organic traffic to the website grows organically over time. This sustained rush of relevant and engaged visitors translates into increased brand visibility, user trust, and credibility.
We hope that you have got a proper understanding of Outsourcing SEO. It can be an easy task if you have the proper knowledge and are aware of the benefits of SEO outsourcing. Go ahead and place your website in the top positions of the search engines.
SEO Manager at Red Dash Media
Website Traffic is very crucial for a brand in today’s age. Website traffic is the benchmark of your business development and success. Goals and objectives of a business always include increasing the engagement and website traffic and getting more customers. More the number of visitors to a functioning and well-operational website, More are the chances of their conversion to brand’s paying customers and build your community.
WebsiteTraffic evaluates brands current strategies, presents an insight about the audience and an opportunity for improvement.
Here we are going to present 25 different ways to increase traffic on your website, not only quantitatively but also qualitatively.
1. Social Media Presence
Social Media provides a wide range of features to increase website traffic in the most organic and cost efficient manner. Social media platforms like Facebook, Instagram, LinkedIn, Twitter and others can be used to their full potential to promote your content, products and services. Businesses that create a strong social media presence and maintain that are able to turn their audience into marketing elements ,sharing and promoting brand’s content to their connections.
Advertising is essential and it increases your website traffic to manifolds. It creates awareness and a conversation around your products and services. It enlightens the audience about your products and how they are useful to them.It makes your brand familiar with the audience and make them feel like a part of your brand. Paid searches ,Social media advertising and others can bring tremendous traffic to your website and profit to your business.
3. Strong Headings
Strong Irresistible Headlines is the key part of your content. It is the first link between your content and your audience. Appealing and captivating titles can increase the traffic to another level. Therefore, put the most thought process into which heading is capable of getting more clicks and driving more traffic to your website.
4. Benefit from your email list
When there are so many marketing opportunities available in today’s age, there is a probability that brands will let go of the traditional ways and strategies. That’s where one can mess up. Email marketing must be a tool in your marketing campaigns. It is still one of the most trusted, profitable and cost efficient strategies in marketing. Email marketing increases website traffic and can also be tracked.
5. Mark Long-Tail Keywords
Long tail keywords are searches with more word counts and are more specific. Data says that along with high intent and popular keywords, you should devote equal time and attention to long tail keywords as they bring enormous amounts of website traffic. They should be an important segment of your marketing strategies.
6. Start Guest Blogging
There are many conversations regarding the decline of guest blogging, but no,it’s not true. Having a guest blog on your website can increase the website traffic and helps in building the image of the brand. It ensures trust and commitment in your brand. It brings a new audience to your website, new readers and new customers.
7. Pay Attention to On-Page SEO
One sure shot way of getting more website traffic is Improving your content for search engines . Create internal links to your new content, focus on meta descriptions and optimize all your content for on- page SEO. It helps to build your brand in the most organic and natural way. It makes your website more striking and visible to your audience.
8. Produce video content
Data says that 87% of brands tend to create more video content on their platforms and it results in 157% of increase in website traffic organically. Audience tends to take action on your content after watching videos. You should use the video content to its fullest potential by creating new content and posting it on a regular basis.
9. Broadcast live videos
Live Videos has been a recent introduction to marketing strategies. All of the major platforms have incorporated this feature like Facebook, Instagram, Youtube and it’s time to take the full advantage of this to increase website traffic. The live stream gets more audience to interact with you and know about your product and services and results in direct impact on sales.
10. Influencer marketing
Influencer marketing helps you build credibility and trust in your brand. Your relationship and partnership with an influencer directly impacts your website traffic. You get a direct approach to new audiences when influencers promote your brand. You can even partner with micro influencers as they have great engagement rate and it will help to increase website traffic of your business.
11. Post Content to LinkedIn
LinkedIn is a very popular platform for people to find jobs,but it’s actually much more than that. It is the largest professional social media platform which is now a publishing platform as well. Posting regular content to LinkedIn can increase traffic to your website and increase your legitimacy and credibility in the market.
12. Internal Links
How strong your link profile and connections are is not only determined by the number of sites who link back to you ,but also by your internal links. While creating and posting content, focus on internal links to your content. It results in better SEO and more quality user experience in your website.
13. Interview Industry Thought Leaders
Interviewing experts in the industry enhances the credibility of your website and trust in your products and services. More website traffic is sure when you post video interviews or through blogs. The identification of the expert will increase your reach and bring in a new audience to your website.
14. Make Your Website Fast
People don’t wait even thirty seconds to load a webpage, they just click on to the next one. For great website traffic, ensure that all the pages on your website are loading fast and operational quickly. Increase in website traffic is directly proportional to how fast your pages load.
15. Build a sense of belongingness
Try to make your audience feel comfortable and a part of your brand’s community. Hear them,ask for their opinions and this will automatically create more interest in your website,and thus more website traffic. Building regular content for QnA and reacting to people’s comments are great ways to feel connected.
16. Examine Your Analytics Data
Survey the analytics data of your website. Analytics of your website ,each and every page and getting information on what’s popular in your audience and the age bar of your audience as well helps in creating future content and strategies. Creating such content that drives interest also increases our website traffic.
17. Research the Competition
Checking on what your competitors are doing is a must for every brand. Comparing the accomplishments of your competitor’s website and yours provide you with a reality check. It shows what content is getting appreciated by the audience and people are taking action on. Driving such strategies can increase your website traffic.
18. Attend Conferences
Attending conferences related to the market you are in. Attending such conferences builds connections and creates higher engagement as well. It is one of the best ways to mark your position in the market and build credibility around your brand. It unveils your website to a wider audience and increases website traffic.
19. Conduct Webinars
People are always hungry to learn and develop their knowledge. And one of the best ways to do that with your audience is by conducting webinars. It promotes your brand as well as increases traffic to your website organically. Promote your webinar so that more people have knowledge and access to it.
20. Utilise Quora
Quora is a platform where you can get questions and answers in every industry. You get into the platform to create more knowledge,engage in conversation and discussion answers. It is one of the best ways to create a conversation around what product and services your brand offers.It creates conversations which build trust regarding the quality of your products. Great the conversation,more turns out the website traffic.
21. Appealing Hashtags
You should always focus on using effective hashtags to the content you are posting. It generates a lot of website traffic without even asking for it. Your hashtags should align with the type of content you are posting,the market you are in and the audience you want to target.
22. Varied content
Nothing can beat the quality of your content that you are posting. There is not a fixed way to create content . You should gel up with different types of content, it also mixes up your audience and reaches a wider range of audience. Your content should be in variation and of different formats which keeps the audience engaged and interested.
23. Review Sites
There are a number of review sites which help in getting enormous amounts of website traffic. Be active on these sites and it will be like a catalyst to your brand. Good reviews build a positive brand image and help in getting more interested audiences to your website.
24. List Posts
List posts are always a yes for increasing more traffic on your website. Data says that list posts are 6 times more shared than the rest of content formats. It excites the audience and always results in more engagement, thus more website traffic.
25. Giveaway Contest
Who does not like to have free things? Obviously everyone. Creating more giveaway contests can bring more people to your website and refer it to their family and friends as well. It brings organic traffic to your website.
26. Viral Content
There is no medicine to create content that is going to be viral. Content should be of value and practical. Content with pictures get more shares on social media platforms as compared to other content. Viral content automatically brings enormous website traffic and increase in your sales as well.
Google has made a proclamation this summer to set in motion the new
feature called Page Experience and update it’s algorithm. This new feature is going to be very vital as it will influence the page rankings on search results based on user experience. As a part of their update process, they are also setting up Web Vitals, a series of guidelines crucial to improve the web experience. The new update all set to launch in may has now been postponed to launch between mid-june and end of August.
The Page Experience
The new feature comprises all facets of how the audience associate with a web page and how it’s beneficial or not for them.The already existing google search signals like safe and secure browsing, mobile friendliness, HTTPS etc are also included in the same.
Currently the centre of attention lies on three factors :
Loading : It signifies the recognized load speed. It’s that timing in the page load feature where the main content needs to be loaded.
Interactivity : It signifies the valuable time period when a user starts interacting and engaging with the web page
Visual stability : It signifies shutting out troublesome and unanticipated fluctuation of page content.
Visual indicators of page experience
Google has very clearly announced that there will be an additional introduction of visual indicators to particularize and distinguish those search results that meet all the requirements of page experience, by next year.
And it’s very evident that if visual indicators like this are available in the search results, there is a high probability that the audience will interact and engage with those web pages more than others.
Google has not made clear specifications regarding the visual indicators yet, but all this is clearly signifying how far-reaching and momentous they are going to make their page experience features.
Paying Attention to this Algorithm Update
The very evident truth is that the new algorithm update is going to be very crucial for each and every web page and it’s needed to be gravely understood by all the web developers and the team involved for marketing strategies
For the start, if the user engagement and experience on your web page is high and top notch, the visual indicators of the page experience will directly lead the users and audience to your web page instead of others.
Google has made it pretty clear that they will give a lot of consideration and preference to the new feature and it can be alot useful to increase your engagement and user satisfaction.
It is also very clearly observable that the webpages which will not properly accommodate according to the new page experience will lag behind and will get less engagement and website traffic. Google has many specifications to decide the page rankings and the new feature of page experience now gives an advantage for them to advise people about better experience and results.
How to be Prepared
There is still time before the launch of this page experience feature and we all can be prepared for it. Firstly, we need to understand all the specifications and criteria that google will be using . Google very clearly specifies all the metrics and specifications for one to understand it thoroughly.
Secondly you should review your web page and site according to the above standards and then optimize the same based on the new features that are soon to be launched.
The high quality web page and website is the result of efforts of many hardworking teams. To be prepared for this new page experience, all the teams have to come together and prepare a whole strategy so that you and your team don’t lag behind.
How to boost Page Experience
Some points regarding how to boost page experience are :
Mobile Search :
The website traffic that comes from mobile devices search is more than 50% which is very important and impressive to take in consideration. The algorithms of Google also take in account this data to set the rankings and search results.
Improve page speeds
Page speed can actually control everything about your web page- website traffic, engagement, user experience, conversion etc. According to Google, three seconds is the best optimum time to load a page.
Call to action or CTA is also very influential in deciding the engagement and user experience along with conversion. Each and every web page in one form or another appeals to the audience to do some actions regarding, email linking, newsletter subscribing, appointments booking, shopping etc.
Last but obviously not the least, one needs to remember that content is the king. Focusing on all the standards and metrics without prioritising qualitative content can result in waste. Good, helpful and impressive content will always determine how the audience engages with your webpage and also influences the search results.