As every brand races to gain more likes and followers on their social media accounts, they overlook a critical component required to stabilise their business’ social media presence, that is, social media engagement.
While social media growth is measured by a rise in the number of likes, followers, retweets, subscriptions, and comments, social media engagement refers to the frequency with which a substantial number of active users interact with the content. Maintaining a balance of both is essential for the growth & sustainability of a brand/business in the long run.
How to measure Social Media Engagement?
Now comes the question of how to manage your brand and social media at the same time in the most efficient way possible when you are unable to wear multiple hats. A social media agency can assist you in achieving this dual goal of growth. Social media agencies work in a way that benefits any business and saves time and effort.
Social media engagement measurement is critical because it provides insight into how well your audience interacts with your content. Based on the feedback from your audience, you can use this information to improve the content of your account in the future or to improve your products and services. It also provides quantitative data that allows you to track your progress over time.
Maintaining good social media engagement is necessary because of many reasons. A few of them are listed below:
- The level of engagement is, in most cases, directly proportional to the level of business growth.
- It helps you build a network of patrons.
- Assists direct connection with potential customers.
- It forms the foundation of trust for a customer towards your brand.
- It helps you examine your customers’ needs and, as a result, provides insights into what new trends could unfold that benefit your products/services.
- A fantastic opportunity to expand while researching, interacting, and creating.
Social media also has its roots in digital marketing. While social media management has a limited area of focus, digital marketing is a broader concept which also covers the process of managing social media. That is when digital marketing agencies will play their role. For instance, a digital marketing agency in Delhi will run offline campaigns instead of online campaigns only.
9 Easy Ways to Increase Social Media Engagement
1.Understanding your goals
Understanding the goals of your brand’s social media presence is the first step that will go a long way for any brand. Your objectives could be as simple as establishing a stable social media presence, generating leads, or even selling products through the platform. You can develop and re-develop your strategies on the basis of engagement outcomes/insights.
2. Understanding your audience
When a brand finally understands its audience and customers, half of the battle is already won. A single brand cannot entertain and entice all types of audiences. This can be accomplished in a variety of ways, and it will also assist you in determining what type of communication strategy is required.
3. Staying active on social platforms
Staying active on social media does not imply that you must constantly post. However, developing a regular scheme that ensures your active presence on social media platforms will help you build engagement and have an active audience.
4. Organising online events, contests, and giveaways
Organising events, contests, and giveaways is one of the best ways to boost your social media engagement. Though, it is a much more complex option to do so. To understand it in simpler terms, let’s take a quick example. For your food brand, a social media agency in Delhi might create and launch on-the-ground campaigns & events in multiple districts of Delhi to promote your brand’s food, which will develop your audience’s interest.
Giveaways, on the other hand, have become one of the most popular types of campaigns over the last few years.
5. Developing an emotional factor
It is crucial for a brand to have an emotional connection with its customers. A viewer would not be able to relate to a brand if it lacked emotion. There are numerous ways to do so. For instance, incorporating a religious factor for some brands might help them target a specific group of people.
6. More use of engaging visuals
“Jo dikhta hai, vahi bikta hai” is absolutely correct when it comes to a brand. When you start including interactive and creative visuals in your social media, you make a good first impression. People usually stop scrolling when they come across something that appears creative, unique, and even beautiful. This is a great way of building a network.
7. Use of short video content
Using videos, particularly short videos, is an excellent way to interact with your audience. As today’s world is becoming more fast-paced, people have less time than before to stop by and read an entire post or watch longer-length videos. The audience nowadays prefers video-based content that is creative, quirky, and quick. Giving the audience what it needs is the best way to create an active audience and helps to create a factor of trust.
8. Timely Response
When a viewer interacts with your brand, it is obvious that they will have something to say or ask. Responding quickly to their queries should be your first priority when a viewer tries to interact.
9. Keeping a track of your growth
When you’re trying to boost your social media engagement, it’s important to keep track of your progress. Otherwise, you’d have no idea which direction your brand is heading in. Keeping track will also allow you to determine when to change your marketing strategies.
10. Thinking out of the box
A brand on the path to greater growth must think outside the box, which ultimately leads to expanding social media engagement.
Brands are usually so overburdened with tasks that they never have the opportunity to think outside the box. In a scenario like this, agencies assist a brand by working their way around it.
Following all these options is a great way for a brand to begin the process of establishing its social media presence.
Red Dash Media is a well-known digital marketing agency in Delhi that has stood out with its success-oriented performance for a variety of well-known brands like Tata Stryder, Tivoli Hospitality Group, Comesum, Malabar Gold & Diamonds, Daiwa etc.
The agency not only helps the brands to grow but also maintains their social media and digital presence which makes it a trusted place for most brands.
Website Traffic is very crucial for a brand in today’s age. Website traffic is the benchmark of your business development and success. Goals and objectives of a business always include increasing the engagement and website traffic and getting more customers. More the number of visitors to a functioning and well-operational website, More are the chances of their conversion to brand’s paying customers and build your community.
WebsiteTraffic evaluates brands current strategies, presents an insight about the audience and an opportunity for improvement.
Here we are going to present 25 different ways to increase traffic on your website, not only quantitatively but also qualitatively.
1. Social Media Presence
Social Media provides a wide range of features to increase website traffic in the most organic and cost efficient manner. Social media platforms like Facebook, Instagram, LinkedIn, Twitter and others can be used to their full potential to promote your content, products and services. Businesses that create a strong social media presence and maintain that are able to turn their audience into marketing elements ,sharing and promoting brand’s content to their connections.
2. Advertise
Advertising is essential and it increases your website traffic to manifolds. It creates awareness and a conversation around your products and services. It enlightens the audience about your products and how they are useful to them.It makes your brand familiar with the audience and make them feel like a part of your brand. Paid searches ,Social media advertising and others can bring tremendous traffic to your website and profit to your business.
3. Strong Headings
Strong Irresistible Headlines is the key part of your content. It is the first link between your content and your audience. Appealing and captivating titles can increase the traffic to another level. Therefore, put the most thought process into which heading is capable of getting more clicks and driving more traffic to your website.
4. Benefit from your email list
When there are so many marketing opportunities available in today’s age, there is a probability that brands will let go of the traditional ways and strategies. That’s where one can mess up. Email marketing must be a tool in your marketing campaigns. It is still one of the most trusted, profitable and cost efficient strategies in marketing. Email marketing increases website traffic and can also be tracked.
5. Mark Long-Tail Keywords
Long tail keywords are searches with more word counts and are more specific. Data says that along with high intent and popular keywords, you should devote equal time and attention to long tail keywords as they bring enormous amounts of website traffic. They should be an important segment of your marketing strategies.
6. Start Guest Blogging
There are many conversations regarding the decline of guest blogging, but no,it’s not true. Having a guest blog on your website can increase the website traffic and helps in building the image of the brand. It ensures trust and commitment in your brand. It brings a new audience to your website, new readers and new customers.
7. Pay Attention to On-Page SEO
One sure shot way of getting more website traffic is Improving your content for search engines . Create internal links to your new content, focus on meta descriptions and optimize all your content for on- page SEO. It helps to build your brand in the most organic and natural way. It makes your website more striking and visible to your audience.
8. Produce video content
Data says that 87% of brands tend to create more video content on their platforms and it results in 157% of increase in website traffic organically. Audience tends to take action on your content after watching videos. You should use the video content to its fullest potential by creating new content and posting it on a regular basis.
9. Broadcast live videos
Live Videos has been a recent introduction to marketing strategies. All of the major platforms have incorporated this feature like Facebook, Instagram, Youtube and it’s time to take the full advantage of this to increase website traffic. The live stream gets more audience to interact with you and know about your product and services and results in direct impact on sales.
10. Influencer marketing
Influencer marketing helps you build credibility and trust in your brand. Your relationship and partnership with an influencer directly impacts your website traffic. You get a direct approach to new audiences when influencers promote your brand. You can even partner with micro influencers as they have great engagement rate and it will help to increase website traffic of your business.
11. Post Content to LinkedIn
LinkedIn is a very popular platform for people to find jobs,but it’s actually much more than that. It is the largest professional social media platform which is now a publishing platform as well. Posting regular content to LinkedIn can increase traffic to your website and increase your legitimacy and credibility in the market.
12. Internal Links
How strong your link profile and connections are is not only determined by the number of sites who link back to you ,but also by your internal links. While creating and posting content, focus on internal links to your content. It results in better SEO and more quality user experience in your website.
13. Interview Industry Thought Leaders
Interviewing experts in the industry enhances the credibility of your website and trust in your products and services. More website traffic is sure when you post video interviews or through blogs. The identification of the expert will increase your reach and bring in a new audience to your website.
14. Make Your Website Fast
People don’t wait even thirty seconds to load a webpage, they just click on to the next one. For great website traffic, ensure that all the pages on your website are loading fast and operational quickly. Increase in website traffic is directly proportional to how fast your pages load.
15. Build a sense of belongingness
Try to make your audience feel comfortable and a part of your brand’s community. Hear them,ask for their opinions and this will automatically create more interest in your website,and thus more website traffic. Building regular content for QnA and reacting to people’s comments are great ways to feel connected.
16. Examine Your Analytics Data
Survey the analytics data of your website. Analytics of your website ,each and every page and getting information on what’s popular in your audience and the age bar of your audience as well helps in creating future content and strategies. Creating such content that drives interest also increases our website traffic.
17. Research the Competition
Checking on what your competitors are doing is a must for every brand. Comparing the accomplishments of your competitor’s website and yours provide you with a reality check. It shows what content is getting appreciated by the audience and people are taking action on. Driving such strategies can increase your website traffic.
18. Attend Conferences
Attending conferences related to the market you are in. Attending such conferences builds connections and creates higher engagement as well. It is one of the best ways to mark your position in the market and build credibility around your brand. It unveils your website to a wider audience and increases website traffic.
19. Conduct Webinars
People are always hungry to learn and develop their knowledge. And one of the best ways to do that with your audience is by conducting webinars. It promotes your brand as well as increases traffic to your website organically. Promote your webinar so that more people have knowledge and access to it.
20. Utilise Quora
Quora is a platform where you can get questions and answers in every industry. You get into the platform to create more knowledge,engage in conversation and discussion answers. It is one of the best ways to create a conversation around what product and services your brand offers.It creates conversations which build trust regarding the quality of your products. Great the conversation,more turns out the website traffic.
21. Appealing Hashtags
You should always focus on using effective hashtags to the content you are posting. It generates a lot of website traffic without even asking for it. Your hashtags should align with the type of content you are posting,the market you are in and the audience you want to target.
22. Varied content
Nothing can beat the quality of your content that you are posting. There is not a fixed way to create content . You should gel up with different types of content, it also mixes up your audience and reaches a wider range of audience. Your content should be in variation and of different formats which keeps the audience engaged and interested.
23. Review Sites
There are a number of review sites which help in getting enormous amounts of website traffic. Be active on these sites and it will be like a catalyst to your brand. Good reviews build a positive brand image and help in getting more interested audiences to your website.
24. List Posts
List posts are always a yes for increasing more traffic on your website. Data says that list posts are 6 times more shared than the rest of content formats. It excites the audience and always results in more engagement, thus more website traffic.
25. Giveaway Contest
Who does not like to have free things? Obviously everyone. Creating more giveaway contests can bring more people to your website and refer it to their family and friends as well. It brings organic traffic to your website.
26. Viral Content
There is no medicine to create content that is going to be viral. Content should be of value and practical. Content with pictures get more shares on social media platforms as compared to other content. Viral content automatically brings enormous website traffic and increase in your sales as well.
Social media is now a leading and pre-eminent digital platform with various features. It’s not just used for connecting and social networking now but also to engage and promote your brand. Social media platforms are now a must for every business and brand to lead in the market. The influence of social media is praiseworthy as it gives you an opportunity to connect with millions of people with just one click. Data says that 59% of the total population of the world are using social media platforms marking it a huge digital opportunity to connect with audiences and build your brand in the most cost efficient way. This is a great way to build brand awareness, connect with existing customers, and attract new audiences to fill your funnel. But with more than 65 social media platforms, which platforms are the best to connect with?
Here we are going to discuss 8 social media platforms to use for your brand in 2021 :
Facebook is the one of the most influential social media platforms around , with it’s active users ranging more than two billion people each month. Number of brands using Facebook Pages is approximately 80 million which makes it quite necessary for brands to maintain their virtual presence.
The Facebook algorithm recognizes meaningful content that is organic and getting appreciated among the audience. Facebook has strong advertisement options to Facebook groups, there are a variety of tools that brands can and should use to promote them.
- Monthly Active Users : 2.70 Billion
- Launched : 2004
- Business Pages : 80 Million
Youtube
Youtube is one of the biggest video-sharing social media sites where people binge watch hours of videos every day. YouTube is also recognized as the second largest search engine after Google. Youtube has a strong following among all age groups. Including the 65+ hard to reach audience.
To start on youtube, you can create a channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. To increase your reach on the platform,one should promote and advertise their content
- Monthly Active Users : 2 Billion
- Launched : 2005
- Business Pages : 38 Million
Instagram is a social media platform where brands, influencers, and mentors can flourish.Instagram is a social media app that allows one to share content as pictures, videos, 24 hour stories, and live videos. Instagram has also introduced IGTV and reels for longer-form and 30 seconds videos respectively
Instagram has a feature of business profiles for brands, helping you with rich analytics of brand’s posts and the option to timely schedule one’s posts with the help of third-party tools. The brand gets a massive potential to connect with a large audience as well as directly link the product details to increase sales from instagram. 75% of 18-24-year demographic use Instagram, with 57% Millennials using the app on a daily basis.
- Monthly Active Users : 1.16 Billion
- Launched : 2010
- Business Pages : 130 Million
Twitter is a social media platform for high engagement and covers all areas. Twitter is unique from most other social media platforms as it has a strong emphasis on real-time information. Data says that more than 80 percent of customer service requests appear on Twitter. Twitter is also referred to as “the New 1-800 Number for Customer Service“ now.
Your brand can earn high engagements and audience on Twitter by building a strong digital presence. Engage into threads, put your point of view, create and share content with others and join the never ending conversation.
- Monthly Active Users : 353 Billion
- Launched : 2006
- 10 Million Page Book – 1 Day’s worth of tweets.
LinkedIn was initially just about posting resumes and searching jobs. It grew into this professional social media site where market experts from all fields post content, build connections with one another, and maintain their personal brand. Brands use this social media platform to set up their experienced leadership and authority in their field and hire new talent to their organisation.
LinkedIn has the potential of advertising massively by boosting your content, sending personalized ads to LinkedIn inboxes of linkedin members.LinkedIn is a trusted site, and it has unrivaled potential for connecting with experienced individuals who can bring a difference for your brand.
- Monthly Active Users : 310 Billion
- Launched : 2003
- Job Applications each second : 55
Snapchat
Snapchat is a social media platform where one can share pictures and short videos of ten seconds each . It made the Story feature popular, which was also incorporated by other social media sites as well.
Snapchat must be your go to social media app if your brand wants to target a young audience.Snapchat is a sanctuary for behind-the-scenes content, limited offers, and influencer takeovers.
- Monthly Active Users : 433 Billion
- Launched : 2011
- Snaps created everyday : 4 Billion
Whatsapp is a very prominent social media app with usage in all over 180 countries. Initially, WhatsApp was being used as a messaging application to communicate with their family and friends. Now, it has grown into communicating with businesses via WhatsApp.
WhatsApp launched its business platform with features to allow businesses to have their brand’s profile, access to customer support and sharing daily updates with audience about their orders.
- Monthly Active Users : 2 Billion
- Launched : 2009
- Revenue: $5 billion estimated
Pinterest is a social media platform where people go to search new things and be inspired and creative. Data by pinterest says that 78 percent of users believe that the content on Pinterest from brands is useful and trustworthy. It provides businesses a unique opportunity to make their mind on their orders.
Users of Pinterest are looking for new things, therefore,having a strong presence on Pinterest can actually put your brand on the minds of the audience.
- Monthly Active Users : 442 Million
- Launched : 2010
- Revenue: $1,693 million (2020)
Social media is a hot topic these days as everything is based on social media. Platforms like Instagram and Facebook are trending and become more popular among the youth. These social media platforms have emerged as a great advertising platforms. Several businesses use these platforms with the help of a digital marketing agency in Delhi to promote/sell their product. Social media platforms have widened the horizon of marketing and have changed the dynamics of marketing a lot. Advertising and marketing are not merely limited to just hoardings now, and it is going beyond that. The credit for the same can go to platforms like Instagram and Facebook.
Social media marketing is a flexible, financially handy, and useful asset for advertisers, entrepreneurs, and businessmen. It helps to reach the targeted audience, supports deals, expands brand recognition, upgrades conversation rates, increases traffic to your site and even, improves internet search rankings.
At that point, it’s not a surprise that more and more organizations choose to incorporate social media marketing in their advertising strategies.
Although these two platforms are interconnected, they still differ a lot in their offerings, audience, advertising strategies, algorithms, and engagement systems. Before going in-depth about the following, you need to know the statistics of both these platforms in different areas.
Which Is Better For Your Brand? Let’s See The Stats!
FACEBOOK STATISTICS
Approximately 2.8 billion monthly active users reported in the fourth quarter of 2020 financial year. (Facebook)
There were 90 million business pages as of 2018 with 160 million businesses using Facebook as of 2020. (Facebook)
On average, brands post 2.37 times per day. (Hootsuite/We Are Social)
INSTAGRAM STATISTICS
1 billion Instagram users (official statistics), 1.16 billion estimated as of Q3 2020. (Hootsuite/We Are Social).
An Ipsos survey noted that 66 percent people said that they used Instagram to interact with brands deliberately. (Facebook)
In the above study, 53 percent people said that they’d follow a brand on Instagram for content. (Facebook)
Source: Businessofapps
According to the above statistics, Facebook might have more users, but Instagram’s statistics are incredible, especially in terms of engagement. Instagram is a platform which has built itself from scratch only based on letting its user indulge in visual content more than ever. On the other hand, Facebook has established itself as a necessary platform for every small/medium business.
Let’s do an in-depth study of these platforms in terms of marketing.
Facebook Marketing vs Instagram Marketing
Initially, the main motive of the application was to keep people in touch and help them connect with new people. But gradually, it turned into a platform beneficial for businesses too. Having a Facebook page for your business has numerous benefits. Your Facebook page lets you share your business details and the products you sell. You can likewise discuss your staff, history, or some other part of your business that is probably going to pull in Facebook users and make them take interest in what you do.
When you create an account and join Facebook, you can add companions, relatives, and experts to your organization with only a couple of clicks. The main stories are ported into your feed, which is shown in the form of easily readable snippets. For more comprehensive data, you can visit other pages and timelines.
Instagram is a platform for everyone, be it teenagers, artists, or businesses. Instagram stories have an array of potential.
MARKETING ON INSTAGRAM VS FACEBOOK : Which one is better
| Basis of difference | ||
| Year of Launch | Older platform (2004) | Younger (2010) |
| Business oriented | Facebook lets you share your business details and the products you sell | Instagram offers a lot of opportunities for you to post visual content> |
| Target Audience | It allows you to keep an enormous and dynamic organization | Instagram is a platform for everyone, be it teenagers, artists, or businesses |
| Monitoring | It is simple to monitor your contacts and your audience on Facebook | Monitoring is not very simple |
| Feed vs Stories | The main stories are ported into your feed, which is shown in the form of easily readable snippets | Instagram stories stay superior to all others |
| Security | Not as secured as Instagram | Instagram offers an easy way to limit bullying, harassment,and exploitation of any kind and even lets one maintain their privacy with ease |
| User Attraction | For more comprehensive data, you can visit other pages and timelines, comparatively less users are attracted | Visual content, which attracts more users than ever> |
To know which platform is better let us take a look at the algorithm, audience type, and offerings of both platforms.
THE ALGORITHM
A good social media marketing agency ensures that all social media platforms give a wholesome and fulfilling experience as far as Social Media Marketing is concerned. They want you to enjoy the platform, therefore, they have some algorithms to make your experience better.
These algorithms are usually set based on your preferences. They tend to show you the posts and content you like. The same goes – for Facebook and Instagram. However, the algorithm still differs from platform to platform.
- Friends and family: Posts of your family and friends or the people you know personally are set higher than those of brands and business in the news feed.
- Engagement: It refers to how many likes, comments, and shares a post have received in a certain amount of time.
- Provides the opportunity to build a more long-term, interactive platform where you or your social media employees can really engage with your customer base.
It serves as a focused channel for communication. It allows you to answer your customers’ queries, address various issues related to company and policies, announcing promotions and more. - Encouraging engagement: Posts that might relatively induce a conversation are ranked higher than other posts.
- Facebook Page Insights provides robust analytics capabilities for both free and paid posts by gathering important information on your page viewers that allows you to get a better sense of the demographic you’re reaching, which is helpful in determining your best practices and figuring out if you’re targeting the right people for your products.
- Visuals: Posts with Images and texts are ranked higher than text-only posts. As visual posts are more likely to be enjoyed by the users.
- The demotion of bait: Posts that force the user to like, comment and share are usually ranked the lowest by Facebook.
- Promotion is demoted: Posts that aggressively ask a consumer to buy products are demoted.
Facebook’s primary purpose is to keep the platform more personal. Even though the algorithm is not in the favorites of businesses, you can still market your brand by following the guidelines and keeping the Facebook algorithm in mind.
Engagement: How many likes and comments could a post get.
Relevancy: It is taken care of if the post is relevant to the user’s choices or not.
Relationships: The posts from people with whom the user interacts regularly are always ranked higher.
Timeline: Most recent posts are ranked higher on the feed.
Search box: Posts from the profiles that a user searches frequently are ranked higher.
The time is given: The time spent on the post by a user also determines the growth.
Instagram’s algorithm is simple, it works according to the preference of the user and also gives equal opportunity to the business accounts.
TYPE OF AUDIENCE
Facebook and Instagram differ a lot in the audience demographics. As Facebook is one of the oldest social media platforms, it gained a lot of users worldwide. However, even after being a comparatively younger platform, Instagram is growing as fast as it can.
As Facebook gained an enormous amount of popularity as soon as it emerged, it is widely used by both men and women. However, most of the active users are between 28 and 39. Adults in their late twenties and thirties tend to use Facebook.
This is because they were young adults when they first started using Facebook (before 2010), and as the platform is now more handy to them, they tend to use it more often. Facebook also has a wide fanbase of elderly users (above 50) mostly because facebook’s interface is user friendly, and people are easy to find and connect with.
This must give an insight to you that if Facebook is friendly for your business according to the audience or not. If the product you are trying to market is more suitable for these age groups then you should not hold back and make a Facebook page right away, however, if there is even an iota of a chance that your product is not exactly the perfect match of these age groups then you should simply prefer to shift to other platforms.
As we know that Instagram came relatively recently, it is no surprise that it is also the platform with the maximum number of young users. Instagram is like a hub for teenagers and young adults. Its features and its offerings are best suited for people of age groups from 13-22. The most active users of Instagram are between 13 and 19.
The platform is very tempting for people below 25 years of age as it offers them an opportunity to start work as well as use it for their personal use.
If your product is for the younger generations and you know that it will be able to get a young fan base, then Instagram is the place for you.
MOBILE FRIENDLINESS
When you open Facebook on a PC and a mobile phone together, you must notice that there isn’t much of a difference between the user interface. It can be used the same way no matter where it is accessed. This is one of the reasons that it has a larger number of users and that too, late adults because they are more dependent on their laptop/computer screens than they are on their mobile phones.
When it comes to Instagram, you must know that Instagram offers a lot of limits to those who use it on their PC. Instagram does not offer all of its features to PC users and is mainly designed for mobile phones. This is also one of the reasons that it has a younger fanbase.
This clearly shows that while making content for Facebook, you must optimize it according to both PC users and Mobile users but for Instagram, the content must be optimized, according to mobile phones.
FUNCTIONALITY
It’s now time to see how both these platforms work/ function in accordance with the content.
Facebook is generally educational. You can discover things about an organization through its Facebook Page whether it’s business hours, a location, or impending occasions. Facebook truly has consistently centered around text since it’s detail-driven. That is the reason it takes more time to make a profile on Facebook than it does on Instagram. They fill various needs.
Facebook also offers a lot to the user. You can do so much with just a video, post, and messaging. It gives hundreds of opportunities, and it is the platform for all.
Instagram is about moments and lives. Users don’t open Instagram to discover your organization’s business hours or to check whether their friends have been to your store or not. They use Instagram to lock-in. That is the thing that makes it so compelling for building your image and acquiring fame.
Instagram offers a lot but not as much as Facebook does. It is an amazing and fast-growing social media platform, but it is equally difficult to make an image for your business on it.
INSTAGRAM VS FACEBOOK : What Is More Result Oriented Platform For Marketing
To know which platform is better for business it is crucial to look into the marketing options they offer to you:
TYPE OF ADS
Facebook offers quite a few types of ads :
- Video ads: Recommended videos with subtitles up to 15 seconds.
- Image ads: A persuasive text with an attractive image.
- Collection ads: A cover photo or gif/video with few product pictures after.
- Slideshow ads: Video-like ads use images, texts, and sounds to convey a message.
- Canvas ads: Mobile-optimized ads.
- Lead generation ads: These ads usually are in the form of a survey or form, and they collect the user’s information.
- Offer ads: These ads permit you to promote discounts and offers on your product.
Instagram does not offer as many adoptions as Facebook does:
- Photo ads: Permit you to promote your product through images/pictures.
- Video ads: These ads have a time limit of about 60 seconds.
- Carousel ads: These ads are posted in multiple post formats, and every post has a CTA link attached.
- Story ads: These are shared through stories in the form of pictures and videos with the target audience.
WHAT IS THE MOST POPULAR PLATFORM?
If we talk about popularity, then it’s evident that Facebook has more users than Instagram. But we must not forget that Instagram is growing, rapidly too. However, a competent digital marketing agency understands that popularity does not account for a factor when it comes to business marketing on these platforms. When selecting a platform to market your product, you must make sure that factors like target audience and budget are congruent with your product type and strategy.
For instance, Instagram has more of a younger audience, while Facebook accounts for most adult users. It is always better to have your marketing strategy planned according to your product’s requirements.
Whether you’re the CEO, project manager, or a creative head at your social media agency, communications firm or public relations, you’re used to be an idea machine. Clients come to you all day long, expecting you to inspire and motivate them with the newest ideas on how to do marketing in the freshest way, design, and communication challenges.
In order to deliver value to your clients, it is advised to stay on top of trends in media, digital marketing, creativity, development and more. Being a Creative Agency it’s essential to keep yourself familiar with all the tips, tricks, and hacks on how to better manage your own social media agency with its projects and teamwork.
So, the question is where do you get Ideas for Social Media Marketing? We have a few suggestions.
- Run Facebook Ads
- Post with “tag a friend” content
- Host a twitter round table
- Run a poll on social media
- Host a live Question/Answer
- Use an analytics platform
- Use a monetization platform
- Put offers at the end of the videos
Run Facebook Ads
Running Facebook Ads is very important for social media marketing now. Running these ads straight to products can make the user know about the latest products and services. Ads related to content make them feel more native to the Facebook platform. People won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your social media channel.
Post with “tag a friend” content
Post a cute, funny, relatable picture that is relevant to your product or brand or services and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.
Host a twitter round table
Twitter can be a great medium to connect with your social media groups. It is important to hold group discussions with your social media circles. Hosting a live chat or round table is an awesome way to learn more about your customers. Companies host weekly chats to connect with customers to know them more.
Run a poll on Social Media
The poll is the less used feature of Social Media, but they’re engaging and easy for followers to interact. Running a poll is a good way to start a discussion with your customers and to drive engagement to your social media agency. Run a poll and see if they have a positive effect on your engagement.
Host a live Question/Answer session
Host a live Question/Answer session on social media to interact with your customers. It is important to solve customer’s queries and give them a brief about the product and services. Make sure you host a live question/answer session on Twitter in addition to other platforms like Facebook to increase the reach on other platforms.
Use an analytics platform
For a business, it is important to use some analytics tools. It helps you manage your content output with scheduling. Moreover, you can use these analytics tools to measure optimal post timing, follower growth, post engagement, website traffic, etc.
Use a monetization platform
If you’ve got an e-commerce shop, consider using a platform like where you can link your posts to product pages. This single link in your bio will bring followers to a shoppable replica of your feed and acts as an important tool to boost up your Social Media Marketing Agency In Delhi. is advised to put a CTA in each of your product posts saying “check out the link in our bio to buy!” These social media platforms have analytics that can help you measure the effectiveness of your social media marketing.
Put offers at the end of the Video
Add a CTA at the beginning of your videos like “keep watching to the end for something special” – doing this increases the chance that people will actually watch your the video to find that special offer.
Priyanka Ahuja is a Content Writer at Red Dash Media. When she doesn’t have her nose buried in a novel, she’s in a creative brainstorm, working on creative content strategy, or debating whether it’s too early to eat lunch.