← All client work Client · Daiwa

Daiwa / LED TVs & Smart Technology

Taking Daiwa
Beyond the Expected

LED TVs &
Smart Technology.
Consumer Electronics  |  Social Media Marketing · Creative & Advertising Explore the work ↓
A Daiwa 4K QLED webOS TV on a wooden console in a warmly lit living room

A World of Technology.
A New Way to Experience It.

Creating ideas that make every detail count. ↓

The Big Picture

Beyond Features. Beyond Specifications.

Daiwa brings technology into everyday entertainment through its range of televisions and smart features. The focus was on finding creative ways to present that technology through content that feels easy to explore, relevant to everyday life and engaging across social media, while giving each product its own visual space.

The challenge

Making technology easier to understand and engage with.

The approach

Turning product specifications into content people can easily explore.

01 The Work

Social Media

Making Every Feature Visible

Showcasing products, technology and key features through scroll-stopping creatives.

Startled man in an armchair as a leopard bursts from a wall-mounted TV, headline 'Visuals that speak for themselves'
Paintbrush whose bristles are a TV screen dripping neon paint, with the line 'Not just a TV, it's a Digital Canvas'
Hand holding a phone that mirrors a woman's mountain photo onto a wall-mounted TV; Miracast branding and a No Cost EMI offer
Smart TV with streaming app grid and remote, headline 'A smarter and bigger cinematic experience', plus EMI, shipping and warranty offers
Glowing chip diagram on a circuit-board background labelled ARM CA55 1.1GHz, headline 'Powerful Processor'
'Tag a mate who' post: Netflix, Prime Video, Disney+ Hotstar and The Big Wall app icons, each with a viewing-habit joke
Child waves at a laptop and TV both showing a video call; 'For a life without wires, extend your screen with Miracast'
Two Daiwa 4K UHD TVs side by side show one painting of two hands almost touching; headline 'Edge to Edge'
Stained white T-shirt cleaned by a swirl of water inside a washer drum; 'Less noise, better wash', Aqua Wash
Couple dancing beside a maroon Aqua Wash washing machine, framed photo behind them; headline 'Keep memories not stains'
Aqua Wash washing machine opened to show a rail of clothes hanging inside; 'Capacity more than your imagination!'
Dark living room with labelled smart devices (lights, AC, fan, CCTV, speaker) around a TV; 'Alexa, turn on my Living Room AC'
Bezel-less Daiwa TV on a living room wall showing the Taj Mahal, headline 'Introducing the bezel-less masterpiece', with spec badges
TV on a white cabinet showing a Mumbai weather forecast, with Alexa voice-command bubbles; 'Your concierge on call'
Popcorn-holding viewers in theater seats face a TV showing a sci-fi city; 'Is it just us', Cinema Mode with dbx-tv

02 The Work

Carousels

More to See, More to Know

Creating a smoother way to explore, understand and discover.

Blurred teal background with the Daiwa logo under the line 'Frames are a thing of the past, expand your view with'
Frameless TV cropped at the right showing light trails streaking past the Houses of Parliament at night
TV cropped at the left showing Big Ben at night with light trails streaking along the road
Blurred teal background with the Daiwa logo under the line 'Frames are a thing of the past, expand your view with'
Frameless TV cropped at the right showing light trails streaking past the Houses of Parliament at night
TV cropped at the left showing Big Ben at night with light trails streaking along the road
Woman eating popcorn beside a TV showing flamingos, with 'Swipe right to upscale your entertainment' and an arrow
Flamingos on a lake filling a TV screen, with the label 'Smart AI 4K Upscaling Processing' and a swipe prompt
Pink flamingos and gulls wading in a lake in warm light, headline 'Entertainment Upscaled.' with Quantum Luminit and webOS TV badges
Woman eating popcorn beside a TV showing flamingos, with 'Swipe right to upscale your entertainment' and an arrow
Flamingos on a lake filling a TV screen, with the label 'Smart AI 4K Upscaling Processing' and a swipe prompt
Pink flamingos and gulls wading in a lake in warm light, headline 'Entertainment Upscaled.' with Quantum Luminit and webOS TV badges
Pink slide with a shushing-face emoji beside the word 'Shhhhhhhhh', running off the right edge
Pink slide with a full-width row of yellow 'h' letters, the stretched 'Shhh' continuing from the previous slide
Pink slide with another full-width row of yellow 'h' letters, the hush trailing off before the final message
Pink slide reading 'hhhhhop on our website befikar!', promising safe and secure transactions, with #ItsADaiwaPromise and a crossed-fingers emoji
'Ye hai aam zindagi' versus 'Ye hai Daiwa zindagi': a plain TV with weak specs beside a webOS TV with feature logos
Blurred racing car at 24 or 30 frames per second beside a sharp one at 60 frames per second with MEMC
Retro CRT TV playing Tetris beside a modern TV showing a night racing game, labelled 'Tetris Games' and 'Video Games', ALLM badge
Standard picture on an older TV beside a vivid pagoda bridge scene on a modern TV, with HDR 10 and HLG badges
Taped-on photo of a runner in a red helmet and white robe running past a giant pink inflatable, a robed figure behind
Paper note taped to a concrete wall, Pokemon doodles in two corners, asking which show you would pick for a comeback
Taped-on cartoon still: a grey cat raises a fist while a small brown mouse waves a white flag
Note with sketched cat and mouse faces in two corners asking 'Remember these epic shows from the 90s?'
Taped-on photo of three men and several costumed children on a lit stage, all pointing fists toward the camera
Taped-on anime still of a smiling boy in a red and white cap, with a yellow creature peeking over his shoulder
Quiz slide numbered 3: a worn white T-shirt, thick black glasses, a black rotary telephone and baggy white trousers
Quiz slide numbered 6: pink kurta with blue waistcoat, beige trousers, cream bucket hat, red-framed glasses and a brown chair
Quiz slide numbered 7: a blue saree with gold border and a hand holding a small yellow lemon
Quiz slide numbered 2: a polka-dot dress with red cardigan, a black curly hairpiece and a purple shoulder bag
Slide titled 'Daiwa's Bollywood Trivia': yellow kurta, dhoti, bandana and sunglasses, asking 'Can you guess these movies based on these outfits?'
Quiz slide numbered 9: an embroidered golden lehenga with jacket, an ornate golden headpiece, jewelry and a lute-like instrument
Quiz slide numbered 4: a white turban, brown waistcoat, cricket bat, pendant necklace and white dhoti
Quiz slide numbered 8: an orange shirt, a stethoscope, a white doctor's coat and a curved-blade knife
Quiz slide numbered 5: a striped knitted vest over a white collared shirt with brown trousers

03 The Work

Videos

Bringing the Experience to Life

Bringing the technology, product and experience together on screen.

Daiwa · Videos

Daiwa · Videos

Daiwa · Videos

Daiwa · Videos

Daiwa · Videos

05 The Work

Website Development

A New Home for Daiwa

Crafting a seamless way to discover Daiwa and its range.

06 The Work

Brochure & PDP

Beyond The First Look

Bringing together the information that helps every product speak for itself.

Daiwa · Brochure

Daiwa · PDP

07 The Work

Engagement Contest

From Scrolling to Participating

Making engagement feel less like a click and more like an experience.

#DaiwaliTreasureHunt Instagram contest grid post
Next project Mapsko Group

Let’s Work Together.

contact@reddashmedia.com Contact us
Get a Quote