Emergence of Digital Marketing in Tier II and Tier III Indian Cities

Emergence of Digital Marketing in Tier II and Tier III Indian Cities

While today’s fast-paced world is gradually shifting from analogue to digital, many businesses are adapting various digital marketing tactics in order to reach their target audience quickly, using minimum resources. The E-Commerce industry has subsequently witnessed an unprecedented growth over the last few years, which is primarily driven due to the increasing use of gadgets & technology.

While our urban society is being flooded with these digital innovations, however can we say the same about Tier II and Tier III cities of India?

According to a recent census, about 50% of Indian population is EXPECTED to be using internet.

Although it is repeatedly reported that small & local business owners are adapting to web tools to promote their business, including significant use of credit & debit cards, however the statistics are quite unlikely for a country with more than a billion population.

Surprisingly, India has also ranked No. 3 for E-Commerce in the world, with almost 80 million digital buyers in 2015.

Many E-retailers argue that their 50% revenue generates from Tier II and Tier III cities, possibly due to the increasing middle-class population in our country.

Various governmental schemes & initiatives like the Digital India Programme (started by PM Modi) can be considered as the major reasons which led to the increase in internet accessibility in these regions.

However, an important point to be noted here is that almost 32% population in these cities is rural with people accessing internet on their mobile phones. Therefore, internet marketers need to create content keeping this important factor in mind.

In simple words, we can say that these Indian cities are gradually evolving to be tech-friendly, and therefore marketers should start pacing their promotions accordingly soon!


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