Plan
Social Media Strategy
The strategy provides a blueprint for attaining your marketing objectives. It majorly helps to ensure effective coordination for you and your brand. A social media brand strategy defines rules and guidelines on how, what, where, and when need to be communicated with your target audience. Red Dash Media helps you strategize in the right direction with a detailed market research and in-depth knowledge of online user behaviour.
Plan
Ideation
At Red Dash Media, Ideation starts with a detailed examination of both the strategic and tactical user-centric approaches to discovering and evolving ideas that are right for your business and audience. It all originates from the three major forms: Think, Know, and Do. This convergence helps us map the content and creative which then acts as a method to generate buzz while making your users interest your priority. It is a method of generating product feedback through a self-selected fan base.
Plan
Custom Design
A design concept is the foundational key that gives a design its depth, and drives conversion, thereby elevating your brand. It serves as an Eye catching, elegant, and persuasive element that separates your successful marketing from everything else bombarding your prospective customers in the digital space and enhancing your brand presence.
Publish
Facebook Marketing
The page is still where a lot of buying decisions get checked, particularly outside the metros. We run the page as a working channel rather than a noticeboard: a posting calendar someone actually keeps to, replies that arrive the same day, and a profile that holds up when somebody lands on it straight from an ad.
Publish
Instagram Marketing
Reels, stories and grid do different jobs and are worth planning separately. Most brands post all three the same way and wonder why reach sits flat. We build a calendar around what each format is actually good at, and shoot for it rather than resizing one asset three times.
Publish
LinkedIn and YouTube
For B2B, LinkedIn is where the buying committee actually reads. YouTube is where a considered purchase gets researched before anyone fills a form. Both reward a steady publishing habit more than a launch burst, and both are usually the channels a brand keeps meaning to start.
Grow
Engagement
Social media engagement is like a long-term relationship and a measurement of how many people are paying attention to and interacting with your brand on a daily basis. It requires dedication, readiness to adapt, the ability to think about the future and ensure that people are actively involved with your ideas and content.
Grow
Influencer Marketing
The right creator with thirty thousand engaged followers will usually beat the wrong one with three hundred thousand. We shortlist on audience overlap and comment quality rather than follower count, agree what is being said before anything is filmed, and keep the usage rights so the content can run as an ad afterwards.
Convert
Lead Generation and Sales Campaigns
Followers are not the point. Campaigns are built around the form fill or the sale, with the offer and the landing page treated as part of the creative rather than an afterthought. We split-test the ask itself, because the difference between a good campaign and a bad one is usually what you asked for, not how it looked.
Convert
Remarketing
Most people who see you once do nothing about it. Remarketing puts the brand back in front of the ones who already engaged, which costs a fraction of reaching them the first time. It is the cheapest line on most social plans and the one most often left switched off.
Runs alongside
Paid Social and Performance
The advertising budget, the bidding and the reporting on spend sit with the digital marketing team, alongside search and display. Organic and paid work best off one plan, which is why the two run next to each other rather than in sequence.
See our digital marketing
Runs alongside
White-Label Social
If you are an agency rather than a brand, the work is delivered under your name with reporting you can pass straight to your own client. It runs inside the white-label retainer alongside search, paid media and web rather than as a service you buy on its own.
See our white-label digital marketing