Our Precious Clients
Our integrated result leads to the efficiency & transparency of our work.
Below are some of our remarkable clients
Surya Roshni
A legacy of manufacturing excellence built over decades
From lighting solutions to consumer durables and infrastructure products
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Built on Trust Driven by Innovation
From a trusted legacy to a more refined brand presence. Our work with Surya focused on delivering consistent, high-quality outputs that reinforce brand value.
Project Highlights
- Social Media Management & Strategy
- Website design
- Outdoor Marketing
- Emailer Design
- E-commerce Optimization
- Ads Campaign
- Search Engine Optimisation
The RedDash Approach
We started by understanding the brand at its core.
Its legacy. Its scale. Its role in everyday lives.
From there, the focus was to bring consistency and clarity across every touchpoint, ensuring Surya feels connected, modern, and easy to experience.
Not to change the brand,
but to express it better.
Website Design
We redesigned key pages to enhance clarity, improve navigation, and create a more intuitive user journey. The interface was visually refined to ensure users could explore seamlessly across devices while clearly understanding Surya’s diverse product ecosystem.
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Technology : Built on React and Node.js to ensure scalability, speed, and a modern, high-performance architecture.
The Strategy
From Information - to Immersive Digital Experience
We transformed the website from a static information platform into a dynamic brand journey, where design, content, and functionality work seamlessly together. Every touchpoint was thoughtfully optimised to guide users effortlessly while presenting solutions in a more engaging and meaningful way.
Result:
Improved user engagement and increased time spent on site Smoother navigation leading to more intuitive user journeys Stronger brand perception through a refined, premium digital experience
Digital Growth
After partnering with Red Dash Media, Surya experienced a significant surge in its digital performance, with remarkable growth across key social media metrics. Through strategic content, consistent optimization, and targeted campaigns, we successfully enhanced audience engagement, expanded reach, and strengthened the brand’s overall online presence.
Social Media Content & Design
We crafted a premium and cohesive digital identity that reflects innovation, reliability, and modern living.
Every piece of content was designed to be clean, impactful, and consistent—ensuring a strong and recognisable presence across platforms.
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Campaign Launched
We successfully launched the campaign “India Bole SURYA ko YA!”, building a strong and engaging brand presence across platforms. The campaign
was strategically promoted across social media in India, driving widespread reach, sparking conversations, and strengthening the brand’s connection
with its audience nationwide
Reels Content Strategy
We created short-form video content designed to capture attention instantly while delivering value within seconds. Each reel blended visual storytelling with product relevance, making everyday lighting relatable, engaging, and shareable.
Daily ORM Support
"We delivered daily ORM (Online Reputation Management) reports to help clients maintain a positive and credible social media presence,
proactively managing feedback and strengthening public perception."
Daily ORM Support
"We delivered daily ORM (Online Reputation Management) reports to help clients maintain a positive and credible social media presence,
proactively managing feedback and strengthening public perception."
To strengthen Surya’s on-ground presence, we developed engaging outdoor marketing assets designed to capture attention and drive interaction
at events. From event backdrops and branded wall stands to interactive selfie booths, each element was thoughtfully designed to reflect Surya’s
brand identity.
Video Production
We produced engaging product videos, including unboxing content and other brand-focused visuals, to showcase product features, enhance audience
interest, and create a stronger digital presence.was strategically promoted across social media in India, driving widespread reach, sparking conversations, and strengthening the brand’s connection
with its audience nationwide
Internal Email Campaigns
Turning everyday emails into impactful communication.
We built streamlined internal email frameworks that improved clarity, consistency, and engagement across teams. With focused messaging, clean design, and strategic timing, each email was designed to inform, align, and reflect Mapsko’s premium brand standards.
E - Commerce Optimization
We strengthened Surya’s presence across digital marketplaces.
- Optimized product listings.
- Enhanced visual content.
- Performance-driven strategies.
Creating a seamless shopping experience that drives both visibility and conversions.
ADS Campaigns
Strategic campaign integration across platforms to enhance visibility and drive meaningful engagement. Ensuring Surya stays relevant, reliable, and top-of-mind.
Search Engine Optimisation
We implemented a performance-driven SEO strategy focused on:
- High-intent product and category keywords
- Technical optimisation across web infrastructure
- Content-led visibility for diverse business segments
The objective was clear – to position Surya as a discoverable and trusted brand across lighting, consumer durables, and infrastructure solutions at every key search moment.
Strong Team, Exceptional Support
Working with RDM has been a seamless experience, marked by consistent quality and strong brand understanding. The team delivers with precision and reliability across every project.
Manjeet Kaur, Senior Manager, Digital Marketing , Surya Roshni Ltd.