What Is The Most Common Goal of SEO Poisoning

Every website exists to compete for eyeballs and better ranks on search engine results pages (SERPs). A blurry-eyed frenzy to keep up has spawned several sets of ‘black hat’ and ‘white hat’ hacks, most legal.

Search Engine Optimization (SEO) poisoning is one of these sneakier techniques. Black-hat SEO, also known as SEO poisoning, is the act of influencing search engine algorithms to elevate the ranking of malicious websites.

Violators exploit search engine optimization flaws so they can insert their poisonous links into legitimate search results instead of having to create original content to earn their way into the listings through proper development and optimization. The visitor ends up on a poisoned link. Any person clicking on the link will go to a domain that’s hosting fraud, has malicious links, or is otherwise corrupt.

But in any case, the best way to combat this cyber menace is to understand the reasons. While specific objectives might differ, if we consider the use of Search Engine Optimization poisoning in larger terms, a common purpose motivates it.

Let’s examine how our investigation revealed the most frequent objective of SEO poisoning and the factors that contribute to the effectiveness of this online scam.

The Deceptive Goals of SEO Poisoning

To comprehend the motivations behind SEO poisoning fully, we must delve into the intricate web of cybercrime and understand the various objectives driving these malicious activities:

1. Spreading Malware:

   In today’s digital world, malware is still a constant threat that can ruin networks, businesses, and even individual users. By luring unwary visitors with popular search phrases, hot subjects, or news events, SEO poisoning is a successful channel for spreading malware.

   When consumers click on malicious links, they are taken to websites intended to take advantage of holes in their operating systems or browsers, which makes it easier for malware to silently install. The range of malware that can be spread through SEO poisoning is dangerous and includes ransomware, Trojan horses, spyware, and adware.

2. Phishing Attacks:

   Phishing, which uses deception to fool people into disclosing sensitive information, is a persistent danger to the cybersecurity space. Cybercriminals have an additional means by which to carry out their phishing schemes: SEO poisoning.

   Attackers trick users into disclosing personal information, financial information, or credentials by creating bogus links that look like real websites. Users may find it difficult to detect the fraud until it is too late because these phony websites frequently resemble their real counterparts uncannily.

3. Promoting Scams and Fraudulent Activities:

   Massive mass promotion of scams and fraudulent enterprises can be achieved through the effective tactic of SEO poisoning. Cybercriminals take advantage of the trust that comes with having a high-ranking website to trick gullible visitors.

   SEO poisoning is used by scammers to increase the visibility of their bad content, whether it be fake goods, services, or investment schemes.

   By faking search results, they increase the visibility and impact of their scams, taking advantage of users’ gullibility and their faith in reliable sources.

4. Black-Hat SEO Services:

   Ironically, several entities use SEO poisoning not to do direct harm but rather to make money from illegal activities. For companies looking to increase their internet presence using unethical means, these people or organizations provide black-hat SEO services, undermining the benefit of outsourcing to reputable agencies.

   They fool search engine algorithms and jeopardize the credibility of organic search results by falsely inflating website ranks using malware. This keeps a loop of dishonesty and exploitation going in the digital ecosystem by undermining the ability of genuine firms to compete and weakening the credibility of search engines overall.

5. Monetary Gain through Ad Fraud:

   One other typical goal of SEO poisoning is to use ad fraud to increase revenue. Attackers can fictitiously increase the number of clicks on their websites that house pay-per-click (PPC) adverts by directing traffic to these infected websites.

   In addition to defrauding advertisers, this click fraud also calls into question the legitimacy of internet advertising networks. The harm caused by SEO poisoning is further compounded by the existence of malicious advertising on poisoned websites, which exposes unknowing consumers to further cybersecurity dangers.

Strategies and Solutions of SEO Poisoning

1. Proactive Cybersecurity Measures: 

   – To identify and lessen the risk of SEO poisoning, put strong cybersecurity measures in place, such as firewalls and antivirus software.

   – Update software often to reduce the chance of exploitation and repair vulnerabilities.

   – Inform users of the risks associated with phishing efforts and dubious connections.

2. Improved Detection and Monitoring: 

   – Use cutting-edge threat detection tools, such as machine learning and behavior analytics, to spot SEO poisoning activities.

   – Use online monitoring tools to watch for harmful information in search engine results.

   – Work together with cybersecurity professionals and search engines to create efficient detection techniques.

3. User Education and Awareness: 

   – Inform people about the dangers of clicking on unknown links, particularly those seen in search results.

   – Offer advice on how to spot indicators of SEO poisoning, such as incorrect sentences and dubious URLs.

   – Promote exercising caution when using the internet and putting security before convenience.

4. Cooperation and Information Sharing: 

   – Encourage industry stakeholders to work together to exchange best practices and threat intelligence.

   – Create official mechanisms for reporting and handling instances of SEO poisoning.

5. Hire Experience Digital Marketing Agency

   As a reputable SEO agency in Delhi, we employ ethical SEO practices that safeguard your online presence from malicious tactics like search engine poisoning. Our team of experts utilizes legitimate strategies aligned with search engine guidelines to outrank competitors, protect your brand reputation, and ensure your website’s credibility remains intact, providing you with a secure online footprint.

We Also Serve:

• Social Media Marketing Agency in Delhi
• Social Media Marketing Company in Jaipur

Final thoughts:

Last but not least, SEO poisoning is a hazard to users, companies, and the digital ecosystem at large, regardless of the tactics and intentions used. We can preserve the integrity of search engine results and keep users safe from malice by being aware of the typical objectives of SEO poisoning and taking proactive steps to identify, stop, and lessen its effects.

By working together, being innovative, and adhering to moral standards, we can prevent SEO poisoning and preserve the values of security, openness, and trust in the digital space. Our collective efforts are necessary to provide a more secure and resilient virtual space for all.

10 Benefits of SEO Outsourcing 2023

SEO helps to maximize the incoming traffic which then boosts your business revenue and also popularizes the company name on different platforms such as social media and search engines.

As of current time, it can be hard to run a successful marketing company without the help of SEO. If you are not optimizing, you are letting your resources go to waste and we do not want that to happen. So, how do you make a grand online presence? While considering an in-house position, there are several ways to consider creating in-house work, and today, we will share the benefits of SEO outsourcing, especially for small businesses.

What is SEO Outsourcing?

SEO Outsourcing is hiring an SEO company that will help our agency save time and money, but a disjointed SEO team is a formula for catastrophe. In reality, the ideal SEO ’outsourcing’ entails a close collaboration between your in-house team and an SEO agency, ensuring organizational goals and marketing team KPIs and campaigns are linked with SEO efforts, and sourcing in-house industry expertise as necessary.

Search Engine Optimization or SEO is a digital marketing strategy and practice that aims to increase the visibility and rankings of your website or any web page in search engine result pages (SERPs).

If you have a surface knowledge about outsourcing, it may come across your mind once you hear about the term ‘outsourcing’ that it means your in-house staff is never involved; this should never be the case. Let’s discuss why you should consider it.

Change is never static and due to changing algorithms, severe rivalry, and a general lack of awareness of the industry, SEO may be exceptionally hard. It may also take some time to see the desired results. However, those outcomes can offer tremendous returns in the long run. Juggling expectations regarding time, money, and human resources allocated to this service can be one of the most challenging difficulties for anyone wanting to win at SEO, which is why organizations frequently hire outside help to get things done faster and at a lesser cost.

Benefits of SEO Outsourcing

Before progressing with SEO outsourcing can have an incredible impact on your levels of marketing productivity for the team and even your business. We are aware of the impacts of SEO outsourcing, but we need to look at both the positive and negative impacts of SEO outsourcing.
Let’s not waste any more time and have a look at the benefits of SEO outsourcing in India that will ultimately be in your favour.

1. Regain Time

We understand the importance of time and Search Engine Optimization (SEO) will ensure you save your precious time. In a fast-paced world saving time is perhaps the thing that is most beneficial to all.

Optimizing your website’s pages and content to rank better on SERPs takes time, especially if the people in charge are inexperienced. This is why opting for an expert or a professional who can handle this aspect of your SEO campaigns is a great choice because it will save you a lot of time.

2. Faster Results

When your website already enjoys a considerable flow of organic visitors, enlisting the services of a digital agency or SEO provider can be immensely beneficial. They can leverage your existing assets and create a comprehensive digital marketing plan, encompassing keyword strategies, lead generation, content marketing, and more.

This results in rapid outcomes from the traffic and content you currently possess. Once you opt for SEO outsourcing, you can expect prompt initiation of work without the typical delays associated with in-house pre-planning and execution.

3. Cost Effective

If you have noticed, almost every business opts for SEO although it can be complex at times. But if it’s done right, SEO can be extremely helpful if it is in the hands of an expert. And a professional can provide a huge amount compared to the cost. However, you need to keep in mind that getting SEO wrong from the beginning will be far more costly than the cost of getting it right.

4. Expediency

If you are new to this field, you are more likely to spend more time trying to be familiar with the process, and none of us want this because time is precious. So, we will benefit by not diverting your valuable time from content generation and optimization.

This is why we advise you to opt for SEO experts because they possess the skills you need. This will allow them to save time by avoiding additional learning resulting in a well-prepared delivery of work.

5. Comprehensive Marketing Strategy

Marketing strategy is not something everyone can pull off by simply writing content on their website. Gaining traffic is not an easy task it takes consistency and quality work. A well-prepared and competitive strategy is important and these are some strategies that can definitely help you;

• Keyword strategy
• A thematic content calendar
• Content strategy across several platforms
• Content marketing
• Link building from authorized domains
• By following the given strategies, you can take advantage of SEO outsourcing effortlessly.

6. Stay Updated With Trendy Tools

Go ahead and choose a digital marketing agency that will ensure that your SEO efforts are connected to your trendy creations. When talking about trendy tools, this can include social media, email campaigns, and so on. The possibilities can be endless if you creatively use these tools.

7. Optimize Your In-House Team

Overworking your people can never bring any productive work as this can result in SEO work becoming monotonous. Keyword research requires long hours combing through pieces of content about the same topic and running through huge lists of phrases, investigating their search volume, and how they perform. And doing the same routine all over again.

Try removing the tedious demands of SEO from the already full plate of your team, and allow them to focus on those other things, this will further optimize the use of your in-house resources.

8. Access to Powerful SEO Tools and Expertise

There are several powerful SEO tools available out there that can be expensive or difficult for marketers to justify a full suite in their budgets. It can take years to harness these powerful tools like SEMRush, Ahrefs, SEOClarity, and many more.

SEO is also a part of a larger set of services which means, that when your company outsources SEO services to a digital agency, it gains access to a whole team of digital experts, resources, and tools to help with the necessities.

9. White Hat SEO Practices

White hat SEO practices are practices that improve your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engine’s terms of service. Make sure to use white hat practices rather than black hat practices which bring more harm than good.

A black hat SEO practice would be allowing backlinks from spammy websites and directories that will end your SEO and domain authority score. We would never want that to happen.

10. Long-Term ROI

Outsourcing SEO can provide a higher return on investment over time. This is probably one of the best benefits of SEO outsourcing. Long-term ROI is a compelling benefit of SEO that helps you to distinguish it as a strategic investment for businesses. While SEO may not yield immediate results like some paid marketing channels, its long-lasting impact can be highly rewarding.

As SEO strategies are diligently implemented and search rankings steadily improve, organic traffic to the website grows organically over time. This sustained rush of relevant and engaged visitors translates into increased brand visibility, user trust, and credibility.

Conclusion

We hope that you have got a proper understanding of Outsourcing SEO. It can be an easy task if you have the proper knowledge and are aware of the benefits of SEO outsourcing. Go ahead and place your website in the top positions of the search engines.

As every brand races to gain more likes and followers on their social media accounts, they overlook a critical component required to stabilise their business’ social media presence, that is, social media engagement.

While social media growth is measured by a rise in the number of likes, followers, retweets, subscriptions, and comments, social media engagement refers to the frequency with which a substantial number of active users interact with the content. Maintaining a balance of both is essential for the growth & sustainability of a brand/business in the long run.

How to measure Social Media Engagement?

Now comes the question of how to manage your brand and social media at the same time in the most efficient way possible when you are unable to wear multiple hats. A social media agency can assist you in achieving this dual goal of growth. Social media agencies work in a way that benefits any business and saves time and effort.

Social media engagement measurement is critical because it provides insight into how well your audience interacts with your content. Based on the feedback from your audience, you can use this information to improve the content of your account in the future or to improve your products and services. It also provides quantitative data that allows you to track your progress over time.

Maintaining good social media engagement is necessary because of many reasons. A few of them are listed below:

• The level of engagement is, in most cases, directly proportional to the level of business growth.
• It helps you build a network of patrons.
• Assists direct connection with potential customers.
• It forms the foundation of trust for a customer towards your brand.
• It helps you examine your customers’ needs and, as a result, provides insights into what new trends could unfold that benefit your products/services.
• A fantastic opportunity to expand while researching, interacting, and creating.

Social media also has its roots in digital marketing. While social media management has a limited area of focus, digital marketing is a broader concept which also covers the process of managing social media. That is when digital marketing agencies will play their role. For instance, a digital marketing agency in Delhi will run offline campaigns instead of online campaigns only.

9 Easy Ways to Increase Social Media Engagement 

1.Understanding your goals

Understanding the goals of your brand’s social media presence is the first step that will go a long way for any brand. Your objectives could be as simple as establishing a stable social media presence, generating leads, or even selling products through the platform. You can develop and re-develop your strategies on the basis of engagement outcomes/insights.

2. Understanding your audience

When a brand finally understands its audience and customers, half of the battle is already won. A single brand cannot entertain and entice all types of audiences. This can be accomplished in a variety of ways, and it will also assist you in determining what type of communication strategy is required.

3. Staying active on social platforms

Staying active on social media does not imply that you must constantly post. However, developing a regular scheme that ensures your active presence on social media platforms will help you build engagement and have an active audience.

4. Organising online events, contests, and giveaways

Organising events, contests, and giveaways is one of the best ways to boost your social media engagement. Though, it is a much more complex option to do so. To understand it in simpler terms, let’s take a quick example. For your food brand, a social media agency in Delhi might create and launch on-the-ground campaigns & events in multiple districts of Delhi to promote your brand’s food, which will develop your audience’s interest.

Giveaways, on the other hand, have become one of the most popular types of campaigns over the last few years.

5. Developing an emotional factor

It is crucial for a brand to have an emotional connection with its customers. A viewer would not be able to relate to a brand if it lacked emotion. There are numerous ways to do so. For instance, incorporating a religious factor for some brands might help them target a specific group of people.

6. More use of engaging visuals

“Jo dikhta hai, vahi bikta hai” is absolutely correct when it comes to a brand. When you start including interactive and creative visuals in your social media, you make a good first impression. People usually stop scrolling when they come across something that appears creative, unique, and even beautiful. This is a great way of building a network.

7. Use of short video content

Using videos, particularly short videos, is an excellent way to interact with your audience. As today’s world is becoming more fast-paced, people have less time than before to stop by and read an entire post or watch longer-length videos. The audience nowadays prefers video-based content that is creative, quirky, and quick. Giving the audience what it needs is the best way to create an active audience and helps to create a factor of trust.

8.  Timely Response

When a viewer interacts with your brand, it is obvious that they will have something to say or ask. Responding quickly to their queries should be your first priority when a viewer tries to interact.

9. Keeping a track of your growth

When you’re trying to boost your social media engagement, it’s important to keep track of your progress. Otherwise, you’d have no idea which direction your brand is heading in. Keeping track will also allow you to determine when to change your marketing strategies.

10. Thinking out of the box

A brand on the path to greater growth must think outside the box, which ultimately leads to expanding social media engagement.

Brands are usually so overburdened with tasks that they never have the opportunity to think outside the box. In a scenario like this, agencies assist a brand by working their way around it.

Following all these options is a great way for a brand to begin the process of establishing its social media presence.

Red Dash Media is a well-known digital marketing agency in Delhi that has stood out with its success-oriented performance for a variety of well-known brands like Tata Stryder, Tivoli Hospitality Group, Comesum, Malabar Gold & Diamonds, Daiwa etc.

The agency not only helps the brands to grow but also maintains their social media and digital presence which makes it a trusted place for most brands.

PPC stands for Pay-Per-Click, is an online internet marketing model that allows advertisers to put advertisements on an advertising platform and in return pay a reasonable amount to the host of the platform whenever their advertisement is being clicked.
The objective of Paid Search Marketing Functions is to lead the client who clicks to the advertiser’s site or application, where the user can finish a significant action like purchasing an item.
Search engines are famous host platforms as they permit advertisers to show advertisements pertinent to what users are looking for.
Services provided by advertisers like Google Advertisements and Microsoft Advertisements work (RTB) stands for Real-Time-Bidding, in which media inventory is being sold in a particular automated auction utilizing real-time stats.

How does Paid Search Marketing Functions

• Whenever there we spot an ad on a (SERP) i.e search engine result page, an auction takes place for the keywords promptly.
• A combination of different components, including bid amount and the quality of the advertisement, choose the winner who will show up in the top position.
• These auctions are what keeps the gears of the PPC moving. They start when somebody looks for something on a search engine.
• On the off chance that there are advertisers keen on showing advertisements related with a client’s search question, an auction is set off based on keywords that are usually bid on by advertisers.
• The advertisements that win the auction at that point show up on the search engine results page.
• To take part in auctions like this, advertisers generally make use of accounts on various platforms like Google Advertisements to put up their ads to conclude when they might want to bring those advertisements to light.
• Accounts are divided into campaigns for simplicity of the management and reporting of various areas, item types, or other valuable categorizations.

Campaigns are further separated into advertisement groups that contain keywords and important advertisements.

Keywords

Keywords lie at the center of the PPC, helping connect advertisers to users’ search questions.
Questions are the actual words which the users type into the search box of a search engine to discover results.
Keywords, then again, are what advertisers use to focus on these users by coordinating with their search inquiries. keywords fill in as generalized abstractions of a wide scope Depending upon the keyword match types they use, advertisers can coordinate with search questions with pretty much exactness.
For instance, advertisers can decide to match keywords with search queries precisely or to take into account varieties like various orderings of the words, different spellings, or the inclusion of different words.
It is also conceivable to have negative keywords, which will keep advertisements from being set off via search questions containing those keywords, to avoid insignificant traffic.of search questions inclined to irregularities like incorrect spellings.

Advertisements

Alongside keywords, advertisers need to make advertisements in their campaigns.
These are settled together inside advertisement groups that target shared arrangements of keywords and are organized by basic themes.
Advertisements are what the users will check whether the auction is won, so they’re indispensable to get the right.
They normally contain headlines, description lines, and a URL (Uniform Resource Locator).
On a SERP (Search engine results page), they can appear on top of the outcomes or at the lower part of the page.
It’s ethical practice to test various versions of advertisement copy to perceive what performs best.
Services like Google Ads and Microsoft Ads provide characteristics considered as ad extensions that improve the appearance of advertisements.
For example sitelink extensions, which helps the advertisement by providing members with additional sitelinks on the website for several other pages, and call extensions.
Ad extensions are incredible as they increase the clarity of advertisements by making them more captivating to users while conveying more information.

Bids and Budgets

To take part in the auction, advertisers need to choose the amount they’re willing to spend on a given keyword.
This all is done utilizing budgets at a campaign level and bids at the advertisement group or keyword level.
Budgets are set at the campaign level and can be surpassed every day, however won’t be overspent month to month.
Budgets ought to be set by the overall account strategy, however bids are a more exact method of controlling spend.
All ad groups should have bids, however keyword level bids overrule advertisement group level bids. Numerous advertisers utilize automated bidding techniques.
These permit advertisers to define a particular objective for their campaign and afterward have the advertising platform decide the most suitable bid for each auction.
Bid techniques can be applied to individual campaigns or an arrangement of different campaigns. Because of the RTB framework, the real amount paid by the advertiser is subject to competitor activity and advertisement rank, not just the greatest bid.

Ad Rank

There’s a whole other world to winning the auction than having the highest bid. Search engines take a look at different components to figure out which advertisements ought to be at the top and most significant spot on the SERP.
Search engines have their own specific methods of figuring in different components to decide advertisement rank.

Google, for instance, considers:
Bid amount.
Advertisement significance and quality.
The context of the search (like the user’s gadget and time of day).
Format impact (e.g, regardless of whether it incorporates expansions that upgrade the format of the advertisement).

Ad Rank is crucial for a successful social media marketing campaign. Red Dash Media leading social media marketing agency in Delhi can optimize your ad rank, ensuring your content reaches the right audience. With expert strategies and data-driven insights, they can boost your visibility, engagement, and conversions on popular platforms.

Quality Score is a metric that decides advertisement importance. 

The parts of Quality Score are: 

• (CTR) Historical click-through rate.
• The importance of the keywords to the advertisement.
• The importance of the keyword and advertisement to the search question.
• The quality of the landing page.

Advertisement significance is important, the higher will be the Quality Score is, the lower will be the CPC.

Search engines penalize advertisers who bid on keywords with a low Quality Scores by hardly ever showing their advertisements, regardless of whether they have high bids.
That is the reason it’s vital to have an engaging and pertinent advertisement copy that incorporates high-volume keywords.
However, landing page quality shouldn’t be neglected either; advertisements will show less frequently when they point to sites with faulty user experience.
The web page should be pertinent to the user, load swiftly, and give a comprehensive smooth user experience.

Targeting

Picking the correct keywords is the thing that permits advertisers to show advertisements to the applicable audience. But there are other targeting choices accessible to enhance campaigns, including:

• Gadget targeting.
• Area targeting.
• Day & time targeting.
• Demography targeting.
  Thus, advertisers can target users on mobile phones in the evening, or users under 25 and inside a specific range of a particular area, to revamp their advertisements performance.
  These are important in light of the fact that various varieties of advertisement copy, for instance, may perform better for one group of users than for another group of users.
  Utilizing remarketing tools that permit more specific advertisement copy messaging and modified budgets, it can likewise be feasible to target or avoid past visitors to a site who do follow-up searches.
  Bids can be automatically regulated for keywords dependent on targeting alternatives, giving advertisers more power over traffic and spend by bidding when clients are more important to the business.

Conversions

The point of all this tough grind isn’t just to get clicks. The actual end game is to acquire conversions. These are the actions that advertisers need their users to complete after tapping on their advertisement and rely upon the kind of business being advertised.
Basic examples of conversions are:

• Buying a service.
• Signing up for a bulletin.
• Placing a call.
  And that’s only the tip of the iceberg.
  It’s essential to track conversions to know whether a PPC campaign is progressing admirably and the number of conversions can be credited to paid search instead of any other marketing channels.
  Platforms like Google Ads can keep a track on conversions utilizing a piece of code set into the source code of the conversion page (which is reached after conversion, similar to a thank you page) to gather conversion information.

Conversion tracking can be a little tricky in light of the fact that conversion paths in general are more complex than a simple click on an advertisement and an immediate purchase.
They regularly include numerous searches and site visits or can prompt an email, call, or in-store visit.
Utilizing an analytics service like Google Analytics can help choose how credit for conversions is allotted to conversion paths.

Website Traffic is very crucial for a brand in today’s age. Website traffic is the benchmark of your business development and success. Goals and objectives of a business always include increasing the engagement and website traffic and getting more customers. More the number of visitors to a functioning and well-operational website, More are the chances of their conversion to brand’s paying customers and build your community.
WebsiteTraffic evaluates brands current strategies, presents an insight about the audience and an opportunity for improvement.

Here We are Going to Present 25 Ways To Increase Website Traffic On Your Website

1. Social Media Presence

Social Media provides a wide range of features to increase website traffic in the most organic and cost efficient manner. Social media platforms like Facebook, Instagram, LinkedIn, Twitter and others can be used to their full potential to promote your content, products and services. Businesses that create a strong social media presence and maintain that are able to turn their audience into marketing elements ,sharing and promoting brand’s content to their connections. Red Dash Media reputable social media marketing agency in Delhi can help businesses leverage these platforms effectively, driving targeted traffic and enhancing brand awareness.

2. Advertise

Advertising is essential and it increases your website traffic to manifolds. It creates awareness and a conversation around your products and services. It enlightens the audience about your products and how they are useful to them.It makes your brand familiar with the audience and make them feel like a part of your brand. Paid searches ,Social media advertising and others can bring tremendous traffic to your website and profit to your business.

3. Strong Headings

Strong Irresistible Headlines is the key part of your content. It is the first link between your content and your audience. Appealing and captivating titles can increase the traffic to another level. Therefore, put the most thought process into which heading is capable of getting more clicks and driving more traffic to your website.

4. Benefit from your email list

When there are so many marketing opportunities available in today’s age, there is a probability that brands will let go of the traditional ways and strategies. That’s where one can mess up. Email marketing must be a tool in your marketing campaigns. It is still one of the most trusted, profitable and cost efficient strategies in marketing. Email marketing increases website traffic and can also be tracked.

5. Mark Long-Tail Keywords

Long tail keywords are searches with more word counts and are more specific. Data says that along with high intent and popular keywords, you should devote equal time and attention to long tail keywords as they bring enormous amounts of website traffic. They should be an important segment of your marketing strategies.

6. Start Guest Blogging

There are many conversations regarding the decline of guest blogging, but no,it’s not true. Having a guest blog on your website can increase the website traffic and helps in building the image of the brand. It ensures trust and commitment in your brand. It brings a new audience to your website, new readers and new customers.

7. Pay Attention to On-Page SEO

One sure shot way of getting more website traffic is Improving your content for search engines . Create internal links to your new content, focus on meta descriptions and optimize all your content for on- page SEO. It helps to build your brand in the most organic and natural way. It makes your website more striking and visible to your audience.

8. Produce video content

Data says that 87% of brands tend to create more video content on their platforms and it results in 157% of increase in website traffic organically. Audience tends to take action on your content after watching videos. You should use the video content to its fullest potential by creating new content and posting it on a regular basis.

9. Broadcast live videos

Live Videos has been a recent introduction to marketing strategies. All of the major platforms have incorporated this feature like Facebook, Instagram, Youtube and it’s time to take the full advantage of this to increase website traffic. The live stream gets more audience to interact with you and know about your product and services and results in direct impact on sales.

10. Influencer marketing

Influencer marketing helps you build credibility and trust in your brand. Your relationship and partnership with an influencer directly impacts your website traffic. You get a direct approach to new audiences when influencers promote your brand. You can even partner with micro influencers as they have great engagement rate and it will help to increase website traffic of your business.

11. Post Content to LinkedIn

LinkedIn is a very popular platform for people to find jobs,but it’s actually much more than that. It is the largest professional social media platform which is now a publishing platform as well. Posting regular content to LinkedIn can increase traffic to your website and increase your legitimacy and credibility in the market.

12. Internal Links

How strong your link profile and connections are is not only determined by the number of sites who link back to you ,but also by your internal links. While creating and posting content, focus on internal links to your content. It results in better SEO and more quality user experience in your website.

13. Interview Industry Thought Leaders

Interviewing experts in the industry enhances the credibility of your website and trust in your products and services. More website traffic is sure when you post video interviews or through blogs. The identification of the expert will increase your reach and bring in a new audience to your website.

14. Make Your Website Fast

People don’t wait even thirty seconds to load a webpage, they just click on to the next one. For great website traffic, ensure that all the pages on your website are loading fast and operational quickly. Increase in website traffic is directly proportional to how fast your pages load.

15. Build a sense of belongingness

Try to make your audience feel comfortable and a part of your brand’s community. Hear them,ask for their opinions and this will automatically create more interest in your website,and thus more website traffic. Building regular content for QnA and reacting to people’s comments are great ways to feel connected.

16. Examine Your Analytics Data

Survey the analytics data of your website. Analytics of your website ,each and every page and getting information on what’s popular in your audience and the age bar of your audience as well helps in creating future content and strategies. Creating such content that drives interest also increases our website traffic.

17. Research the Competition

Checking on what your competitors are doing is a must for every brand. Comparing the accomplishments of your competitor’s website and yours provide you with a reality check. It shows what content is getting appreciated by the audience and people are taking action on. Driving such strategies can increase your website traffic.

18. Attend Conferences

Attending conferences related to the market you are in. Attending such conferences builds connections and creates higher engagement as well. It is one of the best ways to mark your position in the market and build credibility around your brand. It unveils your website to a wider audience and increases website traffic.

19. Conduct Webinars

People are always hungry to learn and develop their knowledge. And one of the best ways to do that with your audience is by conducting webinars. It promotes your brand as well as increases traffic to your website organically. Promote your webinar so that more people have knowledge and access to it.

20. Utilise Quora

Quora is a platform where you can get questions and answers in every industry. You get into the platform to create more knowledge,engage in conversation and discussion answers. It is one of the best ways to create a conversation around what product and services your brand offers.It creates conversations which build trust regarding the quality of your products. Great the conversation,more turns out the website traffic.

21. Appealing Hashtags

You should always focus on using effective hashtags to the content you are posting. It generates a lot of website traffic without even asking for it. Your hashtags should align with the type of content you are posting,the market you are in and the audience you want to target.

22. Varied content

Nothing can beat the quality of your content that you are posting. There is not a fixed way to create content . You should gel up with different types of content, it also mixes up your audience and reaches a wider range of audience. Your content should be in variation and of different formats which keeps the audience engaged and interested.

23. Review Sites

There are a number of review sites which help in getting enormous amounts of website traffic. Be active on these sites and it will be like a catalyst to your brand. Good reviews build a positive brand image and help in getting more interested audiences to your website.

24. List Posts

List posts are always a yes for increasing more traffic on your website. Data says that list posts are 6 times more shared than the rest of content formats. It excites the audience and always results in more engagement, thus more website traffic.

25. Giveaway Contest

Who does not like to have free things? Obviously everyone. Creating more giveaway contests can bring more people to your website and refer it to their family and friends as well. It brings organic traffic to your website.

26. Viral Content

There is no medicine to create content that is going to be viral. Content should be of value and practical. Content with pictures get more shares on social media platforms as compared to other content. Viral content automatically brings enormous website traffic and increase in your sales as well.

A website is your place in the Virtual World. It helps the audience understand the brand, it’s product and services. It depicts that every element of the website needs to work towards a defined objective. It’s crucial as data says that 38% of visitors will leave a website if they find the layout unattractive.
Websites set the first look, builds trust and creates consistency. To keep you ahead from your competitors, see web design process in 7 easy steps is crucial in today’s digital age.

Here we are going to discuss the ultimate 7 web design process in 7 easy steps :

Step 1 : Setting Goal

This beginning stage is the phase of research, pivotal to how the further steps will come out. The foremost task at this stage is to get a proper recognition of the purpose of one’s future website, the target one wishes to achieve, and the audience you want to bring to your website.

During the process, one should consider a set of questions:

What type of website do you want to create and its goal?

• Who is your intended audience?
• What specific features do you want to incorporate on the site?
• Who are your main competitors?

Your website’s design is a direct representation of your brand, and it needs to come across as genuine, legitimate and appealing.

Step 2 : Sitemap and Wireframe

Sitemap creation is crucial in deciding how the content and features set in scope will crosscut. This is the second stage of the website creation which develops features that allows a user to form an impression of the website.

The sitemap should build a connection between the main domains of your website. The portrayal and depiction could help realize how functional the end product will be. The importance of sitemap creation is to build a manageable and easy to navigate website.

A wireframe is a visual depiction of the user interface. It is a draft about how a web page will look like with details of the page.

Step 3 : Content Creation

This stage is very crucial for the website creation. It involves framing the written content. One needs to picture all the features of the page in accordance with the sitemap and wireframe created in step 2. The entire product team should work together to optimize, test, and recapitulate the minute details of each page. The product team and marketing team have to work together to test the elaborate details of each page and develop a productive SEO strategy for the content.

Content serves two essential purposes:

It drives engagement and action
Short, fascinating, and intriguing content captivates them and gets them to click through to other pages.

Search Engine Optimization
Content improves a site’s visibility for search engines. Right Keywords are crucial for the success of any website.

Step 4 : Visual Elements

This step of website design is to create the visuals for the website. Images play a very consequential role in the website design process now. Not only do high-quality Premium quality images give the website and brand an expert look and touch as well as help in building trust of the users. Visual creatives help in increasing the engagement, clicks and overall revenue of the website as well. Visual design is the best way to convey and intrigue to the users. Right visual design can result in the success of the website.

Step 5: Website Structure

Website structure is the actual framework of how all the pages of the website link with each other. It’s main focus is on user experience and the priority lies on the sort of experience the brand wants to provide the user while navigating through the website. This should be in consideration with the goals of the brand as well as the goals of the user.

Step 6 : Testing

After completing all visuals and content, the next step is testing of the website. Each page should be checked and tested in detail to confirm whether all the links are functioning in the right way and the website is operational in all devices and browsers.

Meta titles and descriptions should be inspected as even the order in which meta titles are presented can impact the performance of the website on search engines.

Step 7: Launch

This stage is the most interesting part of the website design process. After checking every page and link in detail, and the brand is satisfied with their website, it’s finally time to go live with the website.

Website design is a constant development process that requires timely check and maintenance. To avoid any wrong step, you should maintain a proper checklist.