Plan. Create. Engage.

The Art of Communication.

07 capabilities 04 answers

Great Stories Need Great Storytellers.

Red Dash Media delivers your communication to the right audience – the first time, every time. For a start – we put creativity and curiosity at the heart of everything we do. We know that great things happen when good communication meets smart ideas. We help brands and companies grow with years of experience in Public Relations. Some of our clients call us their Public Relations agency, others call us their Creative Partners and Communication Strategist – we are proud to offer a wide mix of Public Relations, Marketing, and Creative Services. We know that every brand has a story to tell and we strategically communicate it to make an impact.

The right reputation is an invaluable asset in India’s closely connected industries and with our resources in Tech, Food and Beverage, Lifestyle, Business and Entertainment, and several other industries – we have everything you need for us to shape a dynamic campaign for you. We don’t believe in Public Relations being limited to just a profile, but a service that brings opportunities to our clients. That requires knowing the right people and being known for the right reasons.

Gone are the days when PR was just about a one-off media release; great Public Relations is continually seeking the right opportunities to build trust, raise your company’s profile, and promote brand awareness. We know the audience well! We know how to reach them, daily, through building Media relations, Social Media, Digital Marketing, Events, and in-person conversations, if need be. That’s why our PR communication is measurably built to protect your reputation with your consumers, policymakers, and everyone else who matters.

Comprehensive PR Services, Tailored To Your Needs.

Earned

Media Relations

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Looking for advice on the most compelling messaging and positioning for your audience through effective Media Relations? Red Dash PR has got you covered! We offer a full range of communications services, from Media Relations to Crisis Management. Media Relations is an integral part of our operations. From mainstream media to niche media – our team of expert PR professionals have the reach and relationship to take your communication to wire media agencies along with other media publication houses. We understand how to generate press coverages, how to feature stories and how to craft a winning communication for your brand.

Earned

Press Conferences

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Media events like Press Briefings, Launches, Press Announcements can be a minefield for an unprofessional team if you require the best services out of it. Our team comes with recognised skills to make sure your event goes like clockwork with our contacts, the ability to arrange attendance, and get national and international media exposure. Our attention to detail and proven organisational skills give us the ability to completely take control of your event and ensure everything goes according to the plan.

Corporate

Corporate Communications

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We listen, ask questions, examine the opportunities and look closely at the threats. Whether it’s a big launch or announcement to be delivered at a mega event or internal communication for your organisation, Red Dash PR knows how to convey your message and give voice to your communication. We draft, then redraft, until we have made your narrative as widespread as it can be. Red Dash PR creates a seamless voice that is customised with your company’s philosophy and engages with stakeholders and consumers alike.

Corporate

Image, Crisis & Reputation Management

A standing woman with a coffee and a seated colleague watching a wall display and two monitors showing media volume over time, sentiment gauges and a coverage feed.

Red Dash PR understands that the key to Crisis and Reputation Management is prior planning. But, sometimes it is too late to jot down the crisis plan when there is an all-out crisis surrounding your organisation. That’s where we step in and take charge of the situation at hand and make sure the damage done is not spreading like a wildfire. We assign the personnel from your corporation who are critical to the crisis response, assign roles to other employees about media interaction and compile a checklist of instructions following the crisis.

Digital

Social Media & Digital Communications

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Any integrated communications strategy is incomplete without the usability of social marketing. Our aim with digital communications is to create a unique voice for your brand by combining paid, earned, and owned media to ignite online visibility. We come with years of experience in listening, understanding, and engaging in relevant conversations across social media. By communicating your brand’s voice effectively on the web – we aim to build worthwhile relationships with investors and customers generating real business outcomes.

Digital

Influencer Marketing

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Influencer Marketing is one of the big leaps of digital trends, but you need to execute it smartly to get the best out of your brand or product. This is where Red Dash PR steps in with our influencer network that extends from the streets of New Delhi to all over India, and the world. We uncover your target audience and the perfect influencers for your brand and campaign. Our systematic blueprints allow us to create a framework for the influencers and their audiences to engage with your brand. We mirror our Influencer Marketing program to leverage paid and organic media.

See our influencer marketing

Runs alongside

Social Media Marketing

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The day-to-day content calendar, community management and paid social sit with the social team rather than the PR desk. PR borrows those channels; it does not run them.

See our social media marketing

Our process

To reach and influence the right people, you need to know them, and the market, too. We have years of experience to do that consistently and deliver stand-out results invariably.

Listen

We start our process by listening to you and getting to know your business or brand better. After the listening part is done, we begin to apply our insights and expertise to go through the data – then it’s time to identify and assess the opportunities and risks.

Research

Not to brag, but we have a deep competence in Public Relations by serving some high-profile clients in the past. This means that we have most probably worked with other businesses like yours giving us the right idea to shape your blueprint for an ideal outcome.

Conceptualise

Profiling of business and people through a channel of communication tactics help us amplify your message in a finer manner. Media and Social Media move at a very rapid pace and our projects are integrated to deliver more impact and iterate with the pace of change.

Develop

We build our client relationship in a routine and objective way to give you a view of what is working for you and what is not. We cover Public Relations, Content, and Marketing in these regular reviews.

Reach

We review your results and our approach monthly, quarterly and half-yearly depending upon the need of the campaign and brand. This is important to evolve and achieve our work together and have a clear sight of agility toward the goals.

Optimise

After your communication is out for the world, we take a close look at the results to better optimise your campaign. We work in an objective way to give you a view of what is working for you and what is not.

Frequently Asked Questions

What does a PR agency actually do?

Two things, mostly. It earns you coverage you did not pay for, and it makes sure that when something goes wrong the story does not get written without you in it. The visible part is press coverage. The valuable part is the relationships and the preparation behind it.

Can you guarantee coverage in a particular publication?

No, and be careful of anyone who does. Editorial coverage is earned, which is exactly what makes it worth more than an advertisement. What we can commit to is the story, the targeting and the follow-up, and being honest early when a pitch is not landing.

How long before PR starts working?

Journalist relationships take a few months to warm up, and the first quarter is usually about establishing who you are before anyone writes about it. Announcements with real news in them move faster. Reputation work compounds slowly and is hardest to see until you need it.

Do we need PR if we are already running ads?

They do different jobs. Advertising says what you want said, when you want it said. PR is somebody else saying it, which people trust more and which you control less. Most brands that use both find each one makes the other cheaper.

Let’s Work Together.

contact@reddashmedia.com Contact us