We push the boundaries to create relevant spaces where customers can be
The Ivy Restaurant CASE STUDY
For a finger-licking experience in Gurugram
Previously a part of Flavors of Arabia, the owner of the Ivy Restaurant opened up this beautiful space with highly proficient chefs and trained employees, all of whom were dedicated to delivering the highest quality of food. Beyond the primary goal of attracting people with its unique flavours, they wanted to change the way people perceive food. They launch a restaurant brand to share their love for authentic continental and Mediterranean cuisine and a lot more.
Our engagement with their brand started with the brand logo, brand promotion, 360-degree marketing, billboard, menu concept and website development. We analysed the Indian dining and food market in Gurgaon and identified unique and quirky trends so that we can develop this brand in a whole new style.
The Ivy Restaurant
For the experience that counts
We tried and tested with so many different structures of leaves until we finally decided on the logo, the restaurant has today. Where every other place had red and yellow as their primary hue, we went with black and green to make a brand’s logo stand out of the rest.
Our approach was to develop a unique and quirky billboard that can attract customer attention in seconds. The black and green colour we chose for billboard compliments each other in a unique way. In addition to that, we had used the latest technology in making a billboard so that they can use the same for years.
Our creative team developed and executed all print collaterals including letterhead, table mats, menu card, visiting card, carry bags, magnetic stickers, signage etc. We had created all these things with a proper theme which we had chosen for “The Ivy Restaurant” and that too in an accurate, relevant and quirky manner. We believe that even in this digital world, collaterals play an important role. And, if they play an important role,
why not to make them unique?
Our experts worked together to analyse how culinary experience can be put on a screen. We wanted to make “The Ivy” website as good as their taste of cuisine. The task was challenging, but as always completion of a challenging task is more joyous. Our experts worked hard to bring the best on the web so that our work speaks for itself.
We had the privilege to take some fantastic shots of the ambiance and finger licking cuisines. All the photographs were taken under the direction of our designer in a way that reflected the style of the brand all the while portraying food that tingles everyone’s taste buds. Details were paid most attention to every shot
Along with our approach, the excellent culinary skills and hard work of the restaurant finally paid off when we started with Instagram and received approximately 100 to 200 likes in the very 2nd or 4th post itself. Hand in hand, Facebook was operating completely organic and had around 20,000 visitors per week with a growth of 11% monthly. And ever since then it kept growing forever and ever.
To familiarise Ivy with one and all and to give an enthralling experience to everyone who visited Baani Square, we started organising musical nights called “Sufiyana” every other weekend with the presence of some renowned local celebrity. These musical nights were worthwhile because they helped in pulling a tremendous amount of people for dining.
The Ivy Restaurant is a unique and fine dine-in restaurant located in the busy area of Baani Square, Sector 50, Gurugram.