A Wholly Owned Subsidiary of TATA International
How we positioned Stryder as India’s leading premium cycle and e-bike brand
Website Traffic Growth - 25x
Social Media Growth - 30x
E-commerce Growth - 300%
Stryder Bikes, a wholly-owned subsidiary of Tata International Ltd., offers a wide range of bicycles under the premium category and are available at over 4000 locations across India. Apart from selling in retail outlets across India, Stryder Bikes also has export operations in SAARC, Africa, and the Middle East, ranging to more than 3 million happy riders across the globe.
The business was set with a philanthropic mission of providing quality bicycles to the World Bicycle Relief (Africa). In 2009, the products started being retailed in the Indian Domestic Market under the brand name Tata Stryder. The brand is committed to providing high-quality products and services to help improve the health and lifestyle of our society.
When Stryder Bikes approached Red Dash Media, the brand was struggling with its Social Media presence despite being in the market for over 10 years and having a retail map of 4000 locations across the country. Their presence on the web was a big concern for a company of Stryder’s size. The low visibility on the web meant that their website traffic was almost non-existent, resulting in fewer sales through the E-commerce platform.
Stryder Bikes needed a significant transformation to its website and a robust social media strategy, and they needed it fast. This compressed timeline meant that we needed to address significant changes for the brand’s digital outreach to ensure the growth objectives were met.
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