As every brand races to gain more likes and followers on their social media accounts, they overlook a critical component required to stabilise their business’ social media presence, that is, social media engagement.
While social media growth is measured by a rise in the number of likes, followers, retweets, subscriptions, and comments, social media engagement refers to the frequency with which a substantial number of active users interact with the content. Maintaining a balance of both is essential for the growth & sustainability of a brand/business in the long run.
How to measure Social Media Engagement?
Now comes the question of how to manage your brand and social media at the same time in the most efficient way possible when you are unable to wear multiple hats. A social media agency can assist you in achieving this dual goal of growth. Social media agencies work in a way that benefits any business and saves time and effort.
Social media engagement measurement is critical because it provides insight into how well your audience interacts with your content. Based on the feedback from your audience, you can use this information to improve the content of your account in the future or to improve your products and services. It also provides quantitative data that allows you to track your progress over time.
Maintaining good social media engagement is necessary because of many reasons. A few of them are listed below:
- The level of engagement is, in most cases, directly proportional to the level of business growth.
- It helps you build a network of patrons.
- Assists direct connection with potential customers.
- It forms the foundation of trust for a customer towards your brand.
- It helps you examine your customers’ needs and, as a result, provides insights into what new trends could unfold that benefit your products/services.
- A fantastic opportunity to expand while researching, interacting, and creating.
Social media also has its roots in digital marketing. While social media management has a limited area of focus, digital marketing is a broader concept which also covers the process of managing social media. That is when digital marketing agencies will play their role. For instance, a digital marketing agency in Delhi will run offline campaigns instead of online campaigns only.
9 Easy Ways to Increase Social Media Engagement
1.Understanding your goals
Understanding the goals of your brand’s social media presence is the first step that will go a long way for any brand. Your objectives could be as simple as establishing a stable social media presence, generating leads, or even selling products through the platform. You can develop and re-develop your strategies on the basis of engagement outcomes/insights.
2. Understanding your audience
When a brand finally understands its audience and customers, half of the battle is already won. A single brand cannot entertain and entice all types of audiences. This can be accomplished in a variety of ways, and it will also assist you in determining what type of communication strategy is required.
3. Staying active on social platforms
Staying active on social media does not imply that you must constantly post. However, developing a regular scheme that ensures your active presence on social media platforms will help you build engagement and have an active audience.
4. Organising online events, contests, and giveaways
Organising events, contests, and giveaways is one of the best ways to boost your social media engagement. Though, it is a much more complex option to do so. To understand it in simpler terms, let’s take a quick example. For your food brand, a social media agency in Delhi might create and launch on-the-ground campaigns & events in multiple districts of Delhi to promote your brand’s food, which will develop your audience’s interest.
Giveaways, on the other hand, have become one of the most popular types of campaigns over the last few years.
5. Developing an emotional factor
It is crucial for a brand to have an emotional connection with its customers. A viewer would not be able to relate to a brand if it lacked emotion. There are numerous ways to do so. For instance, incorporating a religious factor for some brands might help them target a specific group of people.
6. More use of engaging visuals
“Jo dikhta hai, vahi bikta hai” is absolutely correct when it comes to a brand. When you start including interactive and creative visuals in your social media, you make a good first impression. People usually stop scrolling when they come across something that appears creative, unique, and even beautiful. This is a great way of building a network.
7. Use of short video content
Using videos, particularly short videos, is an excellent way to interact with your audience. As today’s world is becoming more fast-paced, people have less time than before to stop by and read an entire post or watch longer-length videos. The audience nowadays prefers video-based content that is creative, quirky, and quick. Giving the audience what it needs is the best way to create an active audience and helps to create a factor of trust.
8. Timely Response
When a viewer interacts with your brand, it is obvious that they will have something to say or ask. Responding quickly to their queries should be your first priority when a viewer tries to interact.
9. Keeping a track of your growth
When you’re trying to boost your social media engagement, it’s important to keep track of your progress. Otherwise, you’d have no idea which direction your brand is heading in. Keeping track will also allow you to determine when to change your marketing strategies.
10. Thinking out of the box
A brand on the path to greater growth must think outside the box, which ultimately leads to expanding social media engagement.
Brands are usually so overburdened with tasks that they never have the opportunity to think outside the box. In a scenario like this, agencies assist a brand by working their way around it.
Following all these options is a great way for a brand to begin the process of establishing its social media presence.
Red Dash Media is a well-known digital marketing agency in Delhi that has stood out with its success-oriented performance for a variety of well-known brands like Tata Stryder, Tivoli Hospitality Group, Comesum, Malabar Gold & Diamonds, Daiwa etc.
The agency not only helps the brands to grow but also maintains their social media and digital presence which makes it a trusted place for most brands.